Champs holds massive potential for sports tourism – stakeholders
THE ANNUAL ISSA-GraceKennedy Boys and Girls’ Athletics Championships, now in its 107th year, is a valuable part of the push towards a greater slice of the sports tourism market, declared tourism minister Edmund Bartlett.
Responding to questions on the value of the biggest sports spectacle of its kind in the western hemisphere, Bartlett said that Champs brings to the fore unique opportunities that have the potential to seriously impact the sector.
“Champs does bring tourist traffic into the city and does increase arrivals and it brings a level of economic activity into the city, so Champs is a very important traffic builder for tourism, as well as, it generates economic activity within Kingston,” Bartlett reasoned. “We see it as a valuable part of the tourism push, particularly because it brings what I call ‘heads to beds’. It fills the rooms and it drives entertainment and transportation revenues, and it generally responds to the true reach of the tourism dollar in the economy,” he added. Sharing the minister ’s sentiments were two Kingston hoteliers in Glen Bromfield of the Medallion Hall Hotel and Altamont Court Hotel owner Chris Jarrett. Bromfield said that Champs will always have an appeal beyond Jamaica’s shore, adding that the diaspora plays an important role in spreading the word, which, in turn, redound to tourists coming in specifically for the event.
“Small hotels such as this one must cater to everybody, including local guests. It’s a part of the whole and a very big part of everything concerning tourism-including sports,” he said.
Bromfield said Champs is a great example of what sports tourism can achieve and that his hotel will play its part in promoting the next generation of Jamaican track and field stars.