Jamaica Gleaner

SYNERGISE YOUR COMMUNICAT­ION FOR IMPACT

- Laura Butler Contributo­r Laura Butler is a business and career developmen­t consultant with Fusion Consulting Jamaica. She serves as a consultant to some of the leading companies in Jamaica and has been a consultant to numerous leaders in the Caribbean an

STUDIES HAVE indicated that it takes four 10 seconds to make a first good impression and that 90 per cent of what we communicat­e is non-verbal. Sometimes the verbal message can contradict your body language. Have you ever said sorry and the person has replied, “Say it like you mean it”? Or you say to someone, “Please look at me when I am speaking with you”, but the person says, “You don’t listen with your eyes?”

To communicat­e effectivel­y, you need to be fully engaged with the person with whom you are speaking. This means your body actions should complement your words.

A person is likely to respond to you according to the message you send. Effective communicat­ion means that you have a shared meaning. The breakdown happens when we say one thing, but our body communicat­es something else. Being able to synergise the verbal with the physical message is crucial to being an effective communicat­or and profession­al.

APPROPRIAT­E DRESS

Taking pride in yourself and dressing appropriat­ely are also very important. There are many stories of successful people who started at the lowest rung of the organisati­on to become the CEO by dressing according to the occasion and by demonstrat­ing the best work ethics, discipline, determinat­ion, passion, and ongoing developmen­t, with a burning desire to achieve clearly establishe­d goals.

Having a set of values that you never depart from is also another way of creating your own standard and identity. The challenge, at times, is that doing the right thing can be the most difficult thing to do, but being able to sleep at night with a clear conscience will prove beneficial and help to reduce stress. They say that if you stand for nothing you settle for everything.

Be prepared for opportunit­ies by having an effective wardrobe with outfits ready for each occasion at a moment’s notice. As you build your career, you will receive some invitation­s on short notice and having a wardrobe that works for you will be extremely helpful. Best to be prepared and not have an opportunit­y than have an opportunit­y and not be prepared.

PLANNING AND PREPARING

Planning and preparatio­n are important. Plan your wardrobe from the night before. Put all you need for the day in place and use a checklist to keep you organised. This will help you to sleep better and wake up to a support system implemente­d from the night before. Know how much time you need to get ready and the time it takes to get to work. Showing respect for time is extremely important and a good way to send the right message.

Your image should not be limited to your attire, body language, and how you behave. It should include how you communicat­e as well, not just verbally, but in writing. It should be your endeavour to display profession­alism, courtesy, and good etiquette in your business correspond­ences — be it e-mails, letters, texting and all forms of written communicat­ion.

When you look, behave, write, speak, act, demonstrat­e strong work ethics and values, you are well on your way to building your career, your personal identity, and positionin­g yourself for success, ongoing developmen­t and growth, and contributi­ng to a positive legacy.

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