For the savvy FASHIONISTA
'Staying on top of trends, maintaining great customer service, efficient branding and loyal customers who aren't afraid to spread the word about their favourite 'shoetique' are the main things contributing to the popularity of the brand.'
EINTENTIONS NTREPRENEURIAL in one’s more are often discovered one Waynette mature years, but for true. The 21-year-old Strachan, this is not and communications integrated marketing University of the West major at the her way with Indies, Mona, discovered lunch-time venture business out of a mere Wolmer’s Girls’ School. while a student at and I started buying “I was in third form or who were too busy lunches for persons We get their lunches. to join the line to to just couldn’t bother and upper schools connecting lower had to cross the bridge campus,” Waynette on the upper-school get to the cafeteria said. the determined tip of the iceberg for That was just the a demand grew her interest in supplying youngster as, later, jewellery business six, I started an online immensely. “In lower customized hats partially. I then tried which was a success, decorative items for called ‘My Way’, and and novelty items, started attending UWI.” on campus when I the persons living ambitious, by her peers as an Waynette, described mayor for has served as the youth outspoken character, youth development and is currently the Kingston and St Andrew she would Youth Club. Naturally, officer at Dunrobin idea that could found that one business not stop until she stick. that would to start a new business “I decided that I wanted or the proposed product and the demand for pull in higher returns, I thought to be kept continuous. service ought to be able with my venture coincides it important that this of as well. At the end personal preferences as I am was the best option, researching, a ‘shoetique’ need shoes,” women, we always a shoe lover and, as she said. she describes the brand, Now two years old, to shop for as “The ideal place named Shoe Tease, the perfect who is looking for the savvy ‘fashionista’ outfit”. pair to complete her