Jamaica Gleaner

Starting a business is not an easy task.

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' I was in third form and I started buying lunches for persons who were too busy or just couldn't bother to join the line to get their lunches. '

a recognised Shoe Tease is, easily, followers on Instagram, location With more than 20,000 store with a physical and now a full-time social media timelines name across local weekly. and careful branding. opened six days to effective marketing and attributes her success efficient branding The young mogul great customer service, trends, maintainin­g favourite ‘shoetique’ their “Staying on top of the word about aren’t afraid to spread she said. loyal customers who popularity of the brand,” contributi­ng to the has eyes on the regional are the main things forward, Waynette of the brand going the As for the expansion is my intention in to go regional with told Youthlink, “It market. The Kingstonia­n made to specific countries of shipments being to spread considerab­le amount market first. I want brand, as we have the Jamaican I would like to dominate the Caribbean, but her to the other 13 parishes.” has had to maintain the Shoe Tease brand way and Waynette is not always just one has taught her a Expectedly, business says entreprene­urship comes her way. She the seemingly everpresen­t brand through whatever especially considerin­g financiall­y literate, great deal about being times, locally. respect money and to be harsh financial taught me how to developmen­t, has “Shoe Tease, and its of she said. fearless in the pursuit financiall­y responsibl­e,” about business, be easy who are passionate a business is not an “To the young persons recommende­d. “Starting but it on fire,” Waynette is an innate emotion, what sets your soul threaten success. Fear and failures do not task, but hardship – just start.” drive and determinat­ion 14B or visit Shop @shoeteasej­a shouldn’t overshadow Tease online on Instagram: You can find Shoe Kingston. Southdale Plaza in

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