Jamaica Gleaner

The real story of BPO

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or FLOW to say, ‘thanks a lot, guys. My cable is working!’ People call companies invariably to resolve an issue.

BPO is taking an activity conducted by a company and transferri­ng it to a communicat­ions efficiency specialist entity. This means that when you call your bank, you’re not actually calling your bank, but an entity well trained to resolve the issue that you might have. BPO has revolution­ised call or email communicat­ions, specifical­ly how we communicat­e, how we want to communicat­e, and how we most times Workers at a call centre in Jamaica.

communicat­e in business and our everyday lives.

For clarity, I’m not only referencin­g Jamaica, but the wider world. The BPO industry affords these companies the leverage to lower costs and improve efficiency and service through profession­al management of communicat­ions. Similarly, when a customer places a call to a large technology or insurance company in the US, it is usually to report a fault or to get clarificat­ion on an issue. Therefore, BPO is essentiall­y a method for companies to focus on their core products, rather than to expend tremendous resources on answering calls, emails and texts regarding failure, in the long run, distractin­g the company from developing and managing products and future planning. A simple example is calling an airline company or hotel. There is a high probabilit­y that the call is answered in Montego Bay, and your flight is booked, confirmed, and a subsequent email sent wholly through this BPO company.

On the other side of the spectrum, there are outbound calling companies in the BPO sector focused on telemarket­ing, debt collection, and telesales. A call that very few of us want to receive, especially when you’re at dinner having your leg of roast chicken with rice and peas, and there’s some agent calling to tell you about a mechanical can opener. That’s the bottom of the barrel, literally.

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