Jamaica Gleaner

THE NEXT REVOLUTION IN SUV DESIGN HAS ARRIVED

The next revolution in SUV design has arrived

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LAND ROVER launched the original Range Rover in 1970, and last Tuesday, in their showroom in Kingston, almost half a century later, that same spirit of innovation was unveiled with the introducti­on of the fourth member of the Range Rover family, The Range Rover Velar, to eager onlookers at their media breakfast.

Originatin­g from a 1969 prototype, ‘Velar’ derived its name from the Latin word ‘velare’, meaning to veil or cover. It was the perfect fit when developmen­t engineers needed to hide the true identity of the 26 preproduct­ion Range Rover vehicles.

Now in 2017, perfect proportion­s plus precision engineerin­g makes the Velar both instantly recognisab­le as a Range Rover and radical in its interpreta­tion of the brand’s DNA.

ADVANCED TECHNOLOGY

With the debut of advanced technology such as state-of-theart Touch Pro Duo infotainme­nt system, featuring two highdefini­tion 10-inch touchscree­ns for unrivalled functional­ity and intuitive operation, along with super-slim Matrix-Laser LED headlights, the Velar is considered a new statement of innovation.

Elardinho Godhino Jr, regional business manager, Jaguar Land Rover, said, “The Velar has carved out its own space in the world of luxury SUVs, with its unrivalled heritage and superior design, it is poised to position itself as a trendsette­r.”

“Range Rover has written the next chapter in the luxury SUV portfolio,” said Nedita Gibson, brand sales manager, Stewart’s Auto Gallery. “It’s agile enough for our terrain with intelligen­t driveline dynamics and safe enough for our roads with autonomous emergency braking with pedestrian detection and reverse traffic detection. Just a few of the superior features that allow Land Rover to continue to go above and beyond.”

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