Urges a holistic approach to the balancing act
WITH ITS 33 per cent reduced sugar content in its hardough bread now an option for consumers, in response to their changing needs and lifestyles, National is encouraging consumers to go even further. This includes taking a holistic approach to their lives. The campaign rests on four key pillars – eat, move, play and rest.
“We are inviting our consumers to play an active role in achieving their best selves – to keep active, knowing that 30 minutes of exercise daily is sufficient to reduce the risk of some of the major non-communicable diseases in our society. Diseases like obesity, diabetes, heart disease,” Marketing Manager at National Baking Company Donnette Hines said.
Consumers are also being encouraged to play because lifestyles are changing rapidly and people are becoming more stressed.
“The truth is, studies have indicated that stress is a major contributor to unhealthy eating habits and we want our consumers to pause for a moment and reconnect with the people you love, because when you reduce stress, you’re giving yourself an opportunity to actually truly decide to make informed and wise choices for your overall wellbeing,” Hines said.
Additionally, consumers, through the campaign, are being encouraged to get adequate rest.
“Studies have shown that seven to eight hours of sleep
will increase brain performance and fight the hunger urges that sometimes lead to unhealthy eating habits,” Hines said.
It is important to note that the campaign is not being positioned as a health campaign, but as one that educates consumers about how to make these wise choices, highlighting the power of dietary goal setting, understanding food labels, and reinforcing the value of physical and mental wellness in everyday life.
“At the end of the day, balance is merely a choice and as individuals, we need to make that effort to create balance in our own lives everyday,” Hines noted.