Making the efficiency message more memorable
WHEN IT comes to Generation Z – persons between the ages of 12 and 22 years – extra care, time and effort must be taken in how we communicate with them. Research has shown that handson teaching techniques tend to make lessons more relatable, memorable and interesting.
For sustainable economic growth, it is important that each generation – especially Generation Z – becomes more productive as individuals who, inevitably, will reflect in a national and, hopefully, a cultural shift towards a more productive society. The reality is that productivity concepts and practices are not as pervasive as they should be. In order to introduce these concepts, a multifaceted approach must be undertaken, especially when dealing with Generation Z.
Heads down, gadgets in hand, earphones plugged in, and heads bobbing to music are quite commonplace for the average person in Generation Z. Now, let’s not judge them. They will tell you that this is their way of staying abreast of what’s important for their now and for their future.
So how do we get their attention amid all the noise coming from the various elements of entertainment? How do we effectively communicate in a way that it will resonate and stimulate change?
How do we truly capitalise on using the language and tools that they use as part of their dayto-day interactions to get into their psyche? We want to help them to understand that YOLO (you only live once) merely speaks to an opportunity to do the correct things within the specified time and using the correct amount of resources in order to achieve the intended results.