Jamaica Gleaner

BookFusion SPELLS S-U-C-C-E-S-S (PT 1)

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“... [W]e’re trying to give publishers and authors more control over their rights and their content, so we take only 25 per cent per e-book sold, regardless of where that sale occurs.”

FIRST ANGELSJA SUCCESSES

Here is another in our series on how First AngelsJa has been helping persons to make their business a success. Read about the new and enhanced e-book reading experience.

MANY GREAT businesses have started from ideas sparked in college. After all, the halls of higher learning afford students the opportunit­y to explore all the possibilit­ies open to them, even as they pursue particular majors.

Big-name examples include Facebook and Snapchat, whose founders and CEOs Mark Zuckerberg and Evan Spiegel eventually dropped out of Harvard and Stanford universiti­es, respective­ly, to run their companies.

Dwayne Campbell, co-founder and CEO of BookFusion Limited, didn’t drop out of Howard University, where he majored in chemical engineerin­g. In fact, he didn’t really do much with his initial idea until after graduation, when he was working and studying computer science in graduate school at Columbia University.

“As students, we were constantly sharing files with each other and received documents from professors which all had different formats, most of which required different software to read and access. It could be Adobe for PDF, Word for .doc, and the list goes on.

I wanted a platform that allowed me, my friends and others that had the same problem to be able to read any book regardless of the format, without requiring specialise­d software to be installed, and the ability to share ebooks with friends and family the way you would a physical book,” he explained.

“The idea evolved as I continued to travel back and forth to Jamaica, observing the gaps in the global market and incorporat­ing concepts based on my experience working and studying natural language processing in graduate school.”

This idea became a reality in January 2014, and BookFusion was finally made official in March 2015.

 ?? CONTRIBUTE­D PHOTOS ?? Dwayne Campbell (left) and his wife, Kellye-Rae, in discussion with Joseph M. Matalon, chairman of the ICD Group, in animated discussion. BELOW: Kellye-Rae Campbell has everything to smile about. After all, her company, BookFusion, is reading well....
CONTRIBUTE­D PHOTOS Dwayne Campbell (left) and his wife, Kellye-Rae, in discussion with Joseph M. Matalon, chairman of the ICD Group, in animated discussion. BELOW: Kellye-Rae Campbell has everything to smile about. After all, her company, BookFusion, is reading well....

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