Venturing outside the typical 9-5 on to a global platform

BookFusion is an open, global e-book platform that provides a new and enhanced e-book reading experience. The application allows users to purchase/download, read, organise and share their ebooks across any device, from e-readers to PCs. The platform is home to more than 40,000 e-books, in categories ranging from biographies and memoirs to cookbooks, crafts and hobbies, romance, self-help, children’s literature and curriculum-based educational material.

The company is run by the husbandand-wife team of Dwayne and Kellye-Rae Campbell, who met while attending Manchester High School. Dwayne handles the technical and business sides of the operation, while Kellye-Rae, a lawyer, is the company’s COO and legal counsel.

Dwayne wasn’t always sure he wanted to be an entrepreneur, but he did always have ideas. He recalled having a notebook in which he had written about wanting to create a Caribbean version of PayPal.

“I know I’ve always wanted to try to do a venture outside of the typical nine-to-five, but it’s not that I set out on doing that in the first place,” he said. “I saw the opportunity, and with BookFusion, it just kept nagging at me, so I decided to pursue it full-time.”

BookFusion is actually the Campbells’ second business venture. In 2009, they opened Akira Teknologies, an electronics store in Mandeville, where they sold cell phones and laptops, offering an affordable alternative to traditional stores, where prices were tremendously marked up. The business folded in 2011 when the supermarket in which it operated was sold and they couldn’t find another suitable location with large volumes of foot traffic.