Grace brings ‘Flava with a Beat’ to KC
IN JAMAICA, when we think about the month of March, we immediately begin thinking about one of the greatest shows on this side of the hemisphere, the ISSA/GraceKennedy Boys and Girls’ Championship! This year, ISSA Boys and Girls’ Champs title sponsor, GraceKennedy, may be heading to a school near you on the Grace ‘Flava with a Beat’ Champs School Tour.
On the heels of launching their latest campaign, ‘Flava with a Beat’, featuring dancehall entertainer Ding Dong, the Grace team, under the theme ‘Positive Expressions’, will be making stops at several competing schools each week leading up to Champs 2018. The purpose is to engage and energise the entire student body through on-the-ground activities, including product sampling, live music, friendly competitive activities, and giveaways!
The Grace ‘Flava with a Beat’ Champs School Tour kicked off on Friday, February 2, at the school with the most overall Champs wins, none other than Kingston College (KC). After school, the students made their way to the field at KC’s new Byron Bachelor Athletics Complex for an afternoon of excitement with Grace brands Lishous, 876 Water and Grace Food Drink.
THE BADDEST CREW
MC Badda Bling brought with him the baddest dancers, the baddest lyrics and the baddest vibes! The students gathered around the stage to watch as friends and classmates competed in dancing competitions, a lyrics clash, and a Youthlink competition for the chance to win gift baskets, movie tickets and more! When they needed a break, Grace was there to quench their thirst with Lishous, 876 Water and Grace Food Drink and quell their after-school hunger with Grace Corned Beef and other delicious options from Grace Kitchens.
With nutrition playing such an important role in the overall training and in students’ lives, Grace’s newest campaign ‘Flava with a Beat’ aims to make good nutrition fun and exciting.
“This season, we want to leverage our sponsorship by visiting the schools across the island; bringing the vibes and bringing the Flava. We just launched our new campaign ‘Grace – Flava with a Beat’, so we are taking the Flava to the schools leading up to Champs. This year, we have taken it to another level in terms of not only giving those of four days of Champs the Grace experience, but we’re taking Grace to the schools. We are taking our brand to the schools so they can touch, taste and feel the Grace experience,” said Grace senior brand manager, beverages, Karen Willis-Mussington.