Bigger prizes up for grabs in JN Barber, Beauty Battle
IN ITS fourth renewal, the JN Small Business Loans’ (JNSBL) Barber, Beauty Battle and Expo, set to begin on April 29, will offer more prizes. The 2018 winners, i n their respective categories, will each take home a share of more than $3 million in cash and prizes.
These increased awards are par t of the JNSBL’s thrust to provide tangible support to the beauty industry and bolster the company ’s efforts to provide development opportunities for even more entrepreneurs in the industry.
Gillian Hyde, general manager of the l oan company, said, “Based on our interaction with participants and industry stakeholders last year, we determined that it was necessary to increase our incentives to the sector as we continue to identify ways to provide even greater support to this viable industry as a significant area of growth in the economy.”
CONTINUED BENEFITS
She pointed out that to enhance i nvestment i n the sector, the participants in the competition will continue to benefit from training and certification from the Heart Trust/NTA.
“Since we i ntroduced our training component in 2016, participants have benefited from the exercise, which leads to certification. Therefore, we will continue to improve this segment as it allows more persons to be certified and further positions the sector in line with international standards,” she said.
Ockino Petrie, marketing and promotions manager JNSBL, and chairman of the Barber and Beauty Organising Committee, said the JNSBL Barber and Beauty Battle is now a calendar event within the sector, based on the opportunities it offers to persons in the industry to expand their operations.
“It allows persons to establish themselves as being among the best; and to expand their businesses. We will also be implementing even more innovative ways such as special offers to members of the sector during this period,” Petrie said.
To enter the JNSBL Barber and Beauty Battle 2018, industry professionals are invited to submit the best ‘before and after’ photographs of their work. The top entrants will move on to the second round of the competition, in which members of the public will be requested to ‘vote’ on their work on Facebook.
Finally, six top persons in each category will compete at the finale and expo. The emerging barbers, hairdressers, make-up artists and nail technicians will compete against last year’ s winners, in a defending champion’s battle for the coveted title the Barber and Beauty Champions 2018.