Rockhouse Hotel expanding Jamaican presence
ROCKHOUSE HOTEL and Foundation’s Chairman, Paul Salmon, says that the company will be expanding its brand with the launch of a sister hotel in Negril. The Skylark Negril Beach Resort will be a new addition to Jamaica’s boutique hotel market, and to the repertoire of the award-winning owners of Rockhouse.
The launch of the new property is based on Rockhouse’s previous success in the tourism market, as the property has been consistently growing since reopening under new management i n 1994. The hotel brand now has over 100 employees to serve its clientele in 34 rooms and will add to this number with the opening of Skylark Negril Beach Resort.
Salmon says that he was first motivated to invest in Jamaica after falling in love with the country and identifying an opportunity in Jamaica’s tourism market to develop a small hotel that would provide world-class service. He said, “We purchased Rockhouse almost 25 years ago – after having fallen in love with Jamaica and her people, the culture, the music and the great vibe. It was at the beginning of the boutique hotel concept, and there was an opportunity in the market to create a small hotel with great architectural design, great individual service, and world class services in food and beverage, spa and boutique offerings.”
Through the support of JAMPRO, the Jamaica Tourist Board, the Jamaica Hotel and Tourist Association and other partners, Rockhouse hotel has become a staple of Negril’s West End Road and a symbol of Jamaica’s boutique hotel industry, winning awards from the World Travel Awards, Travel + Leisure’s World Best Awards, Trip Advisor and Condé Nast Traveler Gold List. Salmon’s team hopes to replicate this success, and more, with the Skylark property.