BA invests in new catering for world traveller customers
BRITISH AIRWAYS has announced a multimillionpound investment in its World Traveller (economy) catering, introducing an exciting and expanded new menu which provides more quantity and quality to both meals and great snacking options throughout the flight.
Previously, customers travelling in the cabin were served a complimentary snack, a three-course meal or a light meal, depending on the time and length of their flight, as well as a complimentary bar service of hot and cold drinks.
The new catering introduced recently sees airline customers being welcomed with pretzels and a drink. Once they are settled in, they are served a four-course meal such as a starter of couscous salad, followed by a main course of chicken casserole with an ale sauce, olcannon mash and seasonal vegetables, or a vegetarian tomato, farfalle and vegetable dish. Dessert is a Pots & Co salted caramel and chocolate mousse, followed by biscuits and cheese. The meal is accompanied by a bread roll and a bottle of water.
A REAL DIFFERENCE
Carolina Martinoli, British Airways’ director of brand and customer experience, said: “Our customers tell us that when they’re taking a longhaul flight, great food and beverages make a real difference to them. It’s a huge driver of customer satisfaction, so we want to make sure we deliver a great experience. With this multimillion-pound investment, we’ve focused on introducing more quantity and quality to the catering, delivering tasty meals and great snacking options throughout the flight.
“Our new four-course main meal has been developed by our team of chefs to be full of flavour at 35,000ft and we’ve created regional options, depending on the route. The second meal option is either a tasty sandwich or a more substantial pizza wrap, both served with additional snacks, depending on the length of the flight.”
British Airways has, for many years, gone the extra mile in catering for Caribbean tastes with menus like coconut curry chicken, Jamaican sweet potato stew, barbeque and jerked chicken with kidney beans (red peas) and rice, and vegetable stir fry with jasmine rice.
Passengers going beyond London on British Airways can enjoy meals like chicken in spicy chung du sauce on flights to and from China, Hong Kong, Japan and Korea; curry and dhal meals on flights to and from Indian cities; and chicken in spicy Arabic sauce on flights to the Middle East.
On shorter daylight long-haul flights from London to destinations from New York to Dubai, customers also have typical British options like egg and cress sandwiches.
The popular meal options for customers with special dietary requirements will continue to be available to book on ba.com/man agemybooking more than 24 hours ahead of their flight departing.
British Airways is investing £4.5 billion for customers over the next five years, covering the installation of the best quality Wi-Fi and power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft. The airline is also investing £600m specifically in Club World, including outstanding catering and luxurious White Company bedding – plus, from 2019, a new seat with direct aisle access.