Jamaica’s BATV to expand regionally
JAMAICA’S BUSINESS and lifestyle cable channel, Business Access T V, will launch its expansion into the wider Caribbean, come May 11.
The expansion will include; Trinidad and Tobago, St Lucia, Cayman, The Bahamas, Barbados, Anguilla, Antigua and Barbuda, British Virgin Islands, Curaçao, Dominica, Grenada, St Kitts and Nevis and St Vincent and The Grenadines.
The move comes as part of the company ’s thrust to diversify the region’s media landscape by providing niche programming aimed at promoting business and financial literacy.
BATV was created five years after Wealth Magazine and is the brainchild of Jamaican businessmen Leighton Davis and Garth Walker.
SECURE FOUNDATION
“BAT V has enjoyed significant success in Jamaica. We have laid a secure foundation and we intend to build on that as we create momentum and expand into other Caribbean territories. What we have found is there is a lot of meaningful content that was previously overlooked because it was not entertainment-based, there was a need for more business - based content and BAT V has filled that void in Jamaica and we intend to continue to do so across the Caribbean ,” explained BAT V ’s CEO Gar th Walker.
BATV is aired locally on FLOW Channel 145, Digicel play channel 25 and on Ready TV Channel 103.