$7m up for grabs in Toyota Ja’s ‘Bus Di School’ contest
TRANSPORTATION CHALLENGES for one lucky primary/preparatory or secondary/high or junior high school will be resolved, and the students will be able to go places if the school is selected as the winner of Toyota Jamaica’s 2018 Bus Di School Competition.
The news comes as Toyota Jamaica announces the contest. The motor vehicle company invites schools to submit entries for their chance to win a 2019 Toyota Hiace Bus, valued at over J$6.7million, along with one year free scheduled maintenance up to 30,000km and free licence/registration. Toyota Jamaica will also brand the bus with the school’s logo and message. In addition to the main prize, Toyota Jamaica will also award cash prizes for the second- and third-place schools.
“The Bus Di School Competition began in 2014 as a result of the several letters being received for assistance. Our managing director, Tom Connor, thought this competition would give several schools in need the opportunity to win a bus for their school. Toyota Jamaica believes in our children’s future and, through education, this was just one way we could give a helping hand,” said Tracy-Ann Fletcher, assistant marketing manager for Toyota Jamaica.
“It is important for our students in Jamaica to have access to safe and reliable transportation, especially when some students have to travel miles to school, and for schools competing in events off premises, school trips, etc. Many schools simply cannot afford to rent transportation and as such, they do not participate. This bus will give one lucky school the independence and ability to develop and grow in many areas.” said Fletcher.
Entries are to be submitted to any of Toyota Jamaica’s three locations or emailed to marketing@toyotajamaica.com from the school’s principal by June 30, 2018. Each school’s entry must be signed by the principal. The entry should include a profile of the school, outlining the compelling need for a school bus, how the school plans to utilise the bus, and show how this acquisition would be beneficial to the school and its students. The entry can be complemented by illustrations, videos and other types of visual references produced by students, teachers and the wider school community to support the case being put forth by the school.
Entries are accepted only from schools duly registered with the Ministry of Education. The judging process with see a panel choosing the top 10 schools, followed by public voting of the top 10 schools via social media platform; the final decision will be made by a selected judging panel. For more information on the competition, follow Toyota Jamaica’s social media pages, call 923-7231-5 or email: marketing@toyotajamaica.com.