The man behind Sumfest: Josef James Bogdanovich
REGGAE SUMFEST is synonymous with amazing vibe, great live entertainment and authentic Jamaican music that many have come from far and wide to witness. It’s that time of year again where our little island will host one of the largest reggae concerts in the Western Hemisphere; but before the excitement starts, let us get to know a few of the directors behind the concert.
Founder and CEO of Downsound Records, Josef James Bogdanovich is a music industry tycoon who wears many hats. He is a successful music producer, record label owner, film writer/producer and businessman who has contributed significantly to several noteworthy Jamaican artistes like Ninja Man, Jah Cure, Ishawna, Lukie D and Fantan Mojah.
Outlook got an insight into the man behind the music, his interests and what it means to be a father.
Do you have any hobbies outside of music?
When it comes to hobbies, I think of time spent outside of the workplace. And outside of the workplace, I think in terms of health, energy and sound mind. Health is proper diet, and to understand the meaning of balance. Good health provides clean energy which, in turn, provides more joy in my day-to-day living experience. Sound mind provides clarity in analysis and how one interacts with people. There should be more balance and joy in our living.
What is your favorite song or artiste, and why?
Favourite songs for me come in an instant. What catches my fancy first. So it can change quickly. But right now, Steflon Don’s song Heard You Got A New Girlfriend is top pocket.
Today, more than ever, fans are quick with their feelings and opinions. Everybody is in the firm grip of Steve Jobs, who literally put the world at our fingertips through mobile phones, apps and social media. So we all are glued to our mobile devices. Our attention span is now abbreviated. We multitask. We flex like a hummingbird, moving quickly from one song to the next. Enjoy the nectar while it lasts.
Who would you want to see live in concert that you have not seen before (dead or alive) right now? Bruno Mars and Cardi B.
When in a good mood, which song would you sing in the shower? Good mood? That’s too personal.
What do you do to start your day?
I have breakfast with my son, drive him to school then go to the gym, then shower; coffee, then work all day into the night ... every day until Sumfest is done.
What is your most prized possession? My relationships.
Outlook: What is your liquor of choice? Red Stripe.
What are you looking forward to the most from this year’s Sumfest?
A festival experience that is on the level of the best globally. This means eight days and nights of diversified entertainment, innovative productions and service. Something to go home with, that shows how unique and wonderful Jamaica really is. The Sumfest experience.
Do you have any pet peeves? I do not retain pet peeves. Only pets.
What is your philosophy or saying that you live by?
Live clean, think clean and contribute something good to mankind. Love your family and your neighbours.
FATHER’S DAY BONUS:
Number of children. Boy and girl.
What do you enjoy the most about being a father?
I enjoy experiencing and participating in my children’s growth. Sharing their uncanny experiences makes me very happy.
Top lessons you have learnt from being a dad.
Spend time with your children. Understand how much value it brings to both your child and to yourself.