Amoyae'l Purses
Toting from the beach to the streets
CHARAH CLARKE is a selftaught designer and the owner of Amoyae’l Purses. You may know her from the stylish clutches she makes, which gave her a big breakthrough in the fashion arena three years ago. She is also an American Airline agent and has been exploring this product line for several years. However, she only started taking her passion seriously in 2015, when she needed additional funds to cover her responsibilities. Now, she has graduated from clutches and added another stripe to her badge, rising as the new queen of totes.
“The tote line is inspired by summer, but I draw inspiration for my designs from everything, like from just standing in the fabric store. When I started making them, I thought of them as just beach totes, but then persons began to say they want to take their totes out, too. So now they are everyday totes, going from the beach to the street,” she explained to Outlook.
She takes pride in the fact that Amoyae’l Purses as a brand inspired by her middle name, Amoy, and her daughter’s middle name, Yae’l, is an extraordinary kind. It’s quality, the fun colours, complementary prints and gorgeous accessories that she uses makes her designs stand out.
SUMMER TOTING
“I made a tote for myself about a year and a half ago and people loved it; however, I didn’t start my official tote line until two months ago. Thinking of the beach and the season, I saw this summer as the perfect opportunity to put them out,” she said.