Ja’s credit union members to enjoy authentic vacation
SEAGARDEN Beach Resort, in conjunction with the Credit Unions of Jamaica, will offer more than one million members of the credit union organisation a committed rate for booking affordable vacations year round.
The resort, which promotes traditional and authentic Jamaican hospitality, makes the credit unions’ members feel right at home, says SeaGarden’s senior executive June Wright.
Among the varied promotions will be a loyalty programme that brings two great products together that are desirable, attainable and affordable while giving back to the members’ special benefits as tokens of appreciation for their support.
This offers benefits customers who make repeated purchases or spend their time, dollars, and even social currency with SeaGarden, says June Wright.
According to her, this is an important aspect of the customer’s relationship with the brands. Also, there are benefits that will encourage the member to sign up using their access debit card to book a vacation or purchase value-added treats at the resort.
Other benefits include discounted rates and gift vouchers offered to Credit Unions of Jamaica cardholders by the resort.
LIFELONG RELATIONSHIP
“Reinforcing the benefits throughout a customer’s first few experiences with a brand as they are enlisted will be the start of a lifelong relationship. New bookings will attract special opening loyalty points, and on each stay at the resort, members will gain points and rewards for their loyal support of the SeaGarden Beach Resort,” said Wright.
In addition, members of the Credit Unions of Jamaica will be presented with opportunities to maximise their loyalty rewards via smart and targeted communication based on their lifecycle milestones, individual needs, and preferences.
Pointing out the opportunities and options available to card members, Wright said that the rewards will not only be with a points system, but with referrals, repeated purchases, social media, public brand retention, and advocacy among their communities.
“Loyalty is not just a phase – it’s in every phase of the customer journey with our brands,” said Wright.
For SeaGarden Beach Resort, there is a distinct advantage – great food, friendly people, and family fun.
“The benefits to the Credit Unions of Jamaica is the affiliation with a tourism product that caters for their needs in a familiar manner,” concluded Wright.