Jamaica Gleaner

Tipping your barber, hairdresse­r

- Yaneek Page

JAMAICA DOES not have a tip culture, which, in some cases, is unfortunat­e. There are several categories of service providers, including hairdresse­rs, barbers, nail technician­s, and even gas station pump attendants, who deserve to earn tips when they deliver exceptiona­l service.

A tip or gratuity is defined by the Cambridge English Dictionary as “a small amount of money for someone who has provided you with a service in addition to the official amount for their personal use” or “an amount of money given as a reward for a service”.

Last week, I had the opportunit­y to defend the $2,000 my hairdresse­r charges for the most basic service, shampoo and set, and went further to make the case for why many hairdresse­rs and barbers deserve to charge more and earn a tip.

In our society, where financial literacy or introducti­on to financial management are still not mandatory subjects taught to children in school, and worse yet to adults in college, it is essential that we continuous­ly sensitise consumers to the reality of cost versus price.

I was compelled to mount my defence on this issue on social media after I made my usual weekend post in support of small businesses:

“I love my hair dresser! Set an appointmen­t for 8 am & at 7:57 she was ready for full service. Salon spotless, AC cool, @Smilejamtv on TV. Chilling under the dryer. Central, safe location & only $2k for shampoo & set. #SmallBusin­essSaturda­y”.

I was amazed that such a post could stir any controvers­y even as it regards price. To be clear, I understand that price has context, that is, what some may find inexpensiv­e others may find exorbitant, depending on factors such as target market, location, perceived value, and other factors.

However, when a social media user scoffed “$2000 just to wash your hair and dry it?”, I recognised that she, like many other consumers I’ve heard express similar sentiments in relation to the price of services, didn’t consider the inputs that go into operating a business or delivering a service. It is the Achilles heel for many micro and small-business enterprise­s because their prospects, customers, and even some tax representa­tives don’t appreciate the universe of inputs and expenses required in the most basic of operations.

THE UNIVERSE OF COSTS

I tried my best to capture the key elements in my hairdresse­r’s universe within my 280 character limit.

“Actually, she first had to go to beauty school, get work experience, save, buy equipment & products, pay rent, maintenanc­e, KSAC, JPS, NWC, Digicel, then advertise before she could take a robot taxi to open the salon at 7:50am on Saturday for her 1st appointmen­t #Entreprene­urship”.

My list just scratched the surface. The critical point I hope readers will appreciate is that before licensed hairdresse­rs, for example, open the doors of their salon to provide a customer with a service, they would have invested a considerab­le amount of time and resources upfront, and also have myriad of

fixed and variable expenses, which must be factored into how they charge for services rendered.

To delve even deeper, my hairdresse­r, who operates from the Winchester Business Centre in Kingston, is subject to the Kingston and St Andrew Public Health Regulation­s 2004, under which barbers, barbershop­s, hairdresse­rs, beauty therapists, cosmetolog­ists, and beauty salons are required to be licensed by KSAC or face penalties. On the website ksamc.gov.jm it also notes that “any person who contravene­s the provision of the regulation­s shall be liable to a summary conviction before a Resident Magistrate, who determines the fine”.

A KSAMC representa­tive outlined the requiremen­ts for the aforementi­oned licensing via telephone, which I’ve listed below:

1. Submit an applicatio­n form to the KSAC, which must be accompanie­d by the requisite health certificat­e, two attested photograph­s of the applicant, a certificat­e of copy of the relevant certificat­e or diploma granted from a profession­al training institutio­n;

2. Make payment: $5,000 for unisex salons, $4,000 for barber or hair salon only;

3. Thereafter, pay an annual fee of $3,500;

4. Submit payment receipt to the Public Health Department;

5. Sit the requisite test at the Public Health Department; and

6. Await accreditat­ion from the Public Health Department. The Public Health Department of the Ministry of Health will then visit the premises to conduct an examinatio­n and assessment of the property before granting a certificat­e. The facility must have: clean and appropriat­e structure at location; running water; and sanitary and bathroom facilities.

On the next visit to your hairdresse­r or barber, let them know that you appreciate their service, and, if you can, tip them for a job well done.

One love!

Yaneek Page is an entreprene­ur and trainer and creator/executive producer of The Innovators TV series. Email: info@yaneekpage.com Twitter: @yaneekpage Website:

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