Jamaica Gleaner

NCB jump-starts digital transforma­tion

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NATIONAL COMMERCIAL Bank Jamaica Limited (NCB) has welcomed more than 200 persons across private and public sectors for presentati­ons and discussion­s about jump-starting digital transforma­tions in Jamaica.

The second digital symposium, which took place in Kingston at the Spanish Court Hotel, included presentati­ons on how to jump-start your businesses, cybersecur­ity, upskilling and reskilling for a digital society, and the National Identifica­tion System.

In June 2018 at the UWI, Mona School of Business and Management Round Table, Professor Evan Duggan and Dr Maurice McNaughton shared research results highlighti­ng that less than five per cent of the companies listed on the Jamaica Stock Exchange have an explicit digital agenda. Hence, the need for constructi­ve conversati­ons about mindset and business process shifts enabling change is essential for future success.

“The digital symposium is one of NCB’s initiative­s for supporting Jamaica’s digital transforma­tion. We have a vested interest in wide-scale digital transforma­tion because of the benefits it unlocks for our customers,” says Nadeen Matthews Blair, NCB’s chief digital and marketing officer.

NCB has seen the benefits of its own digital transforma­tion, which started in November 2015 with the objectives of enhancing customer experience­s, improving organisati­onal efficiency, and creating a viable business model for the future. The successes so far would not have been possible without the input from customers and partners.

“It is through partnershi­p with eGov and a local fintech that NCB was able to create a deposit account opening experience of 15 minutes for customers with drivers’ licences. At self-service tablets in-branch, we autopopula­te customer informatio­n, which is one component of the reduced processing time. Therefore, helping our partners to become more digital in turn helps our customers,” Matthews Blair said.

Digital transforma­tion should no longer be considered an initiative undertaken only by large corporatio­ns, but small and medium-sized enterprise­s and government entities must thrive to harness the power of technology to create new and disruptive business models and enhance existing processes.

“Beyond the impact on our customer journeys, companies that embark on a digital transforma­tion can expect to benefit from productivi­ty improvemen­ts, growth, increased customer loyalty, and resiliency to disruption as NCB has already begun to experience,” Matthews Blair said.

“At a macro level, we see opportunit­ies to improve productivi­ty and to increase job growth. As a large Jamaican corporate, we believe digital transforma­tion is a national imperative, and we are here to catalyse and support this movement,” she added.

 ?? CONTRIBUTE­D ?? From left: Patrick Hylton, chief executive officer, National Commercial Bank (NCB), and Nadeen Matthews Blair, chief digital and marketing officer, NCB, welcome Minister of Education, Youth and Culture Senator Ruel Reid at the NCB Digital Symposium.
CONTRIBUTE­D From left: Patrick Hylton, chief executive officer, National Commercial Bank (NCB), and Nadeen Matthews Blair, chief digital and marketing officer, NCB, welcome Minister of Education, Youth and Culture Senator Ruel Reid at the NCB Digital Symposium.

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