International Revellers ‘Wukkin’ up local Airbnb bookings

THE EXPLOSIVE growth of carnival in Jamaica has ignited an economic boost in the market, with double-digit growth in visitor arrivals each year since 2016. Kingston’s Airbnb bookings were at an all-time high, with approximately 1,700 guest arrivals who were expected to stay at Airbnb properties in Kingston from April 27-29.

“Airbnb remains committed to helping expand the tourism sector, empowering residents, and unlocking the magic of Jamaica for more travellers around the world,” stated an Airbnb representative.

The Airbnb host community in Kingston contributes to the growing local tourism industry and the economy at large; earning important extra income that helps support families and stays in the local economy.

The growth of Jamaica’s event tourism industry provides new opportunities for micro-entrepreneurs to thrive on the waves coming from seasonal events such as Carnival in Jamaica.

Since 2016, the number of carnival participants has steadily increased. According to data from the Tourism Linkages Network, 2,000 revellers participated in 2016, 4,000 in 2017, and 6,000 in 2018. This year, participation was expected to exceed last year’s record.

According to information obtained from the Tourism Linkages Network, roughly 50 per cent of the revellers who participated in the road march last year were tourists.

Data from the Jamaica Tourist Board show that these carnival participants spent, on average, US$236 per day during their stay, with 34 per cent of this money allocated to accommodation.

Local organisations such as the Jamaica Tourist Board and the Tourism Enhancement Fund, through the Tourism Linkages Network, are making significant investments into Carnival in Jamaica to strengthen its regional and international appeal.

With the explosive growth of carnival still on the rise, the economic impact will continue to benefit multiple sectors.