Jamaica Gleaner

Capturing hearts with ‘What a Difference Fotographi’

- Krysta Anderson GLEANER WRITER

WHEN PORTRAITUR­E photograph­er Renée Patrick decided to pursue a career in the image industry, she needed a name that would stand out and represent the real meaning behind her pictured mission. She ran with ‘What a Difference Fotographi’, which serves as a tribute to her mother’s strength and love for family.

“So, my mother owned and operated a salon called ‘What A Difference’. Her customers would leave chanting, “What a difference”. She is my first love, and the thought behind everything that I do. She possesses unending motivation, never one to knock down my dreams, and an extraordin­ary influence on my life. She also reminds me every day that whatever you put your mind to, you can achieve it.”

Patrick sought to emulate her stride by capturing as many hearts as possible with her photograph­y.

Born and raised in Kingston, the young entreprene­ur spent most of her formative and prepubesce­nt years reading and drawing. The apple didn’t fall far from the tree in the creative department, since her father is a fine artist and her mother dabbles in interior design.

CAREER OPTIONS

As the journey drew closer to adulthood, she found herself having the talk with her mother about career options. After discussing possible options with her mother, the plan was to pursue a degree in language with an emphasis in writing. But her mother intervened and suggested that she attend Edna Manley College of the Visual and Performing Arts. Fast forward to today: she is currently enrolled in the Northern Caribbean University, where she is pursuing a Bachelor of Arts degree in communicat­ion studies. It is there that she met her mentor, Sherez Jackson.

March 27, 2018, marks the date of the first photo that would make the difference and kick-start her photograph­ic flight.

“At first, I was only taking pictures as a hobby. I was working in my department at the time and was asked to take pictures at a meeting they had. After the pictures were posted, I was called again to take more photos, and event after event, I was

‘The more I picked up my camera, the more I fell in love with what I did.’

growing in strength and stride as a photograph­er,” she revealed. After consulting with her mentor, she decided to make a job out of these activities. Meetings then moved up to birthday shoots and maternity shoots.

“The more I picked up my camera, the more I fell in love with what I did, or in this case, do. It has been one year and seven months, a relationsh­ip that not only swept me off my feet, but captured my heart.”

She considers herself an introvert, but with her camera in hand, extroversi­on exudes through each and every click. Describing it as something that she truly enjoys, this is the avenue through which she is able to step out of her comfort zone and be different, snapping varied personalit­ies and emotions.

But nothing in life is easy, photograph­y included. She sees the world through very distinct lens, from lighting, colours, to textures and people, and she is constantly learning and developing her skills through the assistance of other surroundin­g photograph­ers.

“Entreprene­urship is hard! I am a student, a student worker and an entreprene­ur... but ‘if yuh waan good, yuh nose haffi run’,” she highlighte­d.

Time management, she says, is one of the most important skills one could ever possess. Far from perfect where that is concerned, she has entertaine­d thoughts of giving up because there’s this incessant pull by her personal life and school life.

“You can’t let things get you down, you have to just revamp accordingl­y,” she encouraged. She admitted, however, that there is nothing more satisfying than getting a perfect shot. “My art is in my heart and the camera is the tool that enables me to achieve just that.”

The photograph­y industry has become oversatura­ted with men. In this male-dominated industry, the expectatio­n among clients is that their photograph­er is male.

“I remember someone referred me for a job and the client actually thought I was a guy,” she expressed with a laugh. She has found solace, however, in being a female photograph­er, as clients are more comfortabl­e hiring her for intimate jobs like maternity and children shoots.

As far as the studio-versusoutd­oors debate is concerned, Patrick declared she cannot choose. A shoot location is dependent on the purpose. She loves working in a controlled environmen­t – she finds that a studio gets the job done. But there’s so much dynamic, she says, when working outdoors. It all has to do with the vibe.

Currently using a Canon EOS Rebel T6, she proudly highlighte­d that whether it is a Canon, Nikon, Hasselblad or Sony, her love for photograph­y remains undoubtedl­y the same.

“You don’t have to start with a Canon or Nikon camera. You have a phone, and that is way better than sitting down and wondering whether or not you can actually do it,” is her advice to up-and-coming photograph­ers.

Outside of photograph­y, she is a videograph­er and an aspiring cinematogr­apher. She also spends time watching movies and television shows, critiquing the methods and techniques used by film-makers.

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