Jamaica Gleaner

More electric vehicles for Jamaica

- Asha Wilks/Gleaner Writer asha.wilks@gleanerjm.com

JAMAICA PLANS to introduce more electric vehicles (EV), according to Director of Corporate Planning and Performanc­e Management at the Ministry of Science, Energy and Technology, Zahra Oliphant.

Oliphant was speaking at a virtual JPS Foundation Electronic Vehicle Forum, titled ‘She’s in Charge,’ co-hosted by the Inter-American Developmen­t Bank. She said that the Government is actively pursuing four of the strategic frameworks developed by the ministry.

Under the “Jamaica Goes Electric” initiative, Oliphant said, introducin­g electric vehicles in public transporta­tion will be at the forefront of the change. She said public transporta­tion vehicles have been identified as the key source of carbon dioxide pollution.

“What we envision is that by 2030, the national (public transporta­tion) fleet will compose of 12 per cent electric vehicles.” said Oliphant.

Jacqueline Stewart-Lechler, director of Stewart’s Auto Sales, said that EVs are already being sold in Jamaica.

“We have full electric vehicles in Jamaica,” said Stewart-Lechler. “Through partnershi­p with Jamaica Energy Partners, as well as JPS, there will be 60 charging stations across the island.”

As the electric vehicle sector expands globally, Jamaica aims to play its part in reducing her carbon footprint.

“These revelation­s continue to raise alarm on the need for enhanced climate action to stem the greenhouse gas emissions,” Eleanor Jones, chairman and CEO of Environmen­t Solutions, said.

The climate action, she added, is part of efforts to reach to a state of net zero emissions for a low-carbon future. Jones said that with public- and private-sector cooperatio­n, Jamaica can achieve net zero emissions.

Ethnie Miller Simpson, president of the Caribbean Women Entreprene­urs Network, advocated electric vehicle marketers to embrace not only male customers, but female ones also.

Miller Simpson is encouragin­g corporatio­ns to move away from orthodox advertisin­g that caters to men, asserting that because women are typically the decisionma­kers in families, companies must highlight features that appeal to women as well, such as durability and how it would benefit the family.

Stewart’s Auto Sales stated that so far they have only had male customers who are interested in electric vehicles.

 ?? CONTRIBUTE­D ?? Stewart’s Automotive Group Director Jacqueline Stewart-Lechler beside the all-electric 2021 Jaguar I-Pace.
CONTRIBUTE­D Stewart’s Automotive Group Director Jacqueline Stewart-Lechler beside the all-electric 2021 Jaguar I-Pace.

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