Continue embracing new initiatives to integrate local produce in menus

SINCE THE inception of its ‘ Eat Jamaican’ campaign in 2003, the Jamaica Agricultural Society has remained steadfast in its commitment to encourage Jamaicans to recognise, appreciate and consume more local produce and products. The campaign also ensures that there is substantial growth in domestic agriculture, thereby building the nation’s food security and nutrition.

Historically, agriculture has been one of our country’s many strengths, and we must embrace, protect, and invest in it as we seek to achieve even greater gains in the sector. To do this, we must continue to ‘grow what we eat, and eat what we grow’. The campaign’s vision, bolstered by its succinct theme, also reminds us that our increased consumption of Jamaican agricultural produce means greater support to our farmers, local businesses and manufacturers who play a vital role in transporting produce from farm to table.

By choosing to eat Jamaican, we’re choosing to spend on fresher, tastier and more nutritious products that have been grown and processed locally, with the added bonus of making a significant contribution to local families and communities.

I encourage you to continue embracing new initiatives to integrate local produce i n the menus of households, restaurants and other food establishments, the hospitality industry and government institutions. These engagements will serve as a catalyst for the development and growth of our economy through the diversification of our farms, greater focus on value-added products, and the development of small businesses. It is even more urgent that we do so as we continue to mitigate the effects of the COVID-19 pandemic.

As you commemorate the 18th anniversary of your campaign, I commend the leadership, management, and membership of the Jamaica Agricultural Society on a job well done. I wish you much success in your future investments, and in promoting and celebrating the goodness of Jamaican produce and products.