Analysing the cocoa value chain
JAMAICA HAS always been associated with some rich historical pieces and many of our traditional export crops have been a part of those histories. Legend has it that the famous ‘chocolate tea’ had its genesis right here in Jamaica, maybe by way of trial and error.
It is reported that Sir Hans Sloane was introduced to the drink which he found unpalatable and decided to add milk to it, which, to his surprise, turned it into not only a palatable drink but has allowed for the evolution of the wide variation of cocoa-based products that we now enjoy.
When the ad hoc committee of the International Cocoa Organization began its deliberation in 2015 to recognise countries as ‘Fine or Flavour’ producers, Jamaica was among those countries gaining such recognition.
Today we are among the eight countries recognised in that category and it is a signature of our terroir, cocoa cultivar, microclimatic ambience and the resilience of our cocoa farmers.
With these rich histories, continuous demand for our cocoa beans and products and with an increasing investor interest, the Jamaica Commodities Regulatory Authority has embarked on analysing the cocoa value chain. The broad objective is to identify the constraints affecting the industry and highlight the opportunities in order to lay out strategic pathways for investor and donor support for the development of the industry.
The cocoa artisanal sector has been present for some time and developing niche products such as ‘cocoa balls’ and ‘cocoa sticks’ for consumers who are lovers of the famous ‘chocolate tea’.
We have been seeing the emergence of a number of chocolatiers who have been winning international awards by way of their creativeness and deep desire to showcase the richness of the Jamaican cuisine and culture.
We are seeing also the vast opportunity for the linkage between cocoa estates and ecotourism. This combination provides for the sustainable development of both the cocoa industry and tourism by generating economic income, maintain environmental biodiversity and creating the social welfare ambience for both farmers and visitors to interact and enjoy the warmth of food and the human personalities.
On this National Cocoa Day celebration, let us remember our beloved cocoa farmers, their dedication, their instrumentality and their passion to persist amid the myriad of challenges they are confronted with.
Have an enjoyable National Cocoa Day.