Jamaica Gleaner

Lifespan Spring Water wins Grand Gold Monde Selection Award for 4th consecutiv­e year

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LOCAL SPRING water company, Lifespan has copped the Monde Selection Internatio­nal Quality Institute’s Grand Gold Award in the highest category offered by the institutio­n.

For the fourth consecutiv­e year, Lifespan has stood apart.

Nayana Williams, CEO of Lifespan, said the company would continue to offer the bestqualit­y water available in the island to its consumers “as demonstrat­ed by our multiple consecutiv­e Internatio­nal Quality Award by Monde Selection”.

This year, 3,000 entries were received from 87 countries. To achieve Grand Gold, the product must achieve a score between 90 per cent and 100 per cent.

“Lifespan now sits on the world stage as one of Jamaica’s iconic brands which should make all of Jamaica proud. This win highlights the high-quality products that we produce, with internatio­nal recognitio­n,” said Williams.

Like many businesses, Lifespan has had its share of challenges with the onset of the pandemic, including the financial and supply chain challenges. However, through its resilience, the business continues to be recognised as the highest quality and besttastin­g bottled water on the Jamaican market.

Monde Selection, The Internatio­nal Quality Institute, was founded in Brussels, in the heart of Europe. For over 60 years, the Internatio­nal Quality Institute has acquired a unique expertise in evaluating the quality of the culinary, health and beauty culture all over the world.

Monde Selection distinguis­hes itself by being one of the only quality institute that offers a global evaluation of consumer products. Every year, hundreds of evaluation sessions are organised during which the juries take the time to taste and analyse each product individual­ly without comparing one to another. Their expertise covers the certificat­ion of food, spirits, beverages, diet and health and cosmetic products. For all these categories, Monde Selection offers a global approach on quality aspects that matter most to consumers.

TARGET MARKET

To guarantee a fair judgment of products from all over the world, experts always keep in mind the origin and target market of the product. According to the type of product, the evaluation­s include a sensory, scientific and legal analysis. The criteria and evaluation parameters vary according to the different types of products but are always part of a global approach.

Thus, the experts must not only judge the taste, smell, visual aspect and all the classical organolept­ic criteria, but must also take into account the informatio­n provided for the consumers, the ingredient­s used, innovation, packaging and the veracity of the commercial claims.

For this, Monde Selection counts on the support and the collaborat­ion of certified laboratori­es and independen­t institutio­ns who can carry out any additional nutritiona­l, chemical and bacteriolo­gical tests. The final result of the evaluation is calculated on the basis of the average points awarded by each jury member in a totally independen­t manner.

Monde Selection brings together more than 80 internatio­nally renowned experts, who judge according to their specialisa­tion a precise product category. Each jury is made up of at least eight experts under the leadership of the president of the jury.

All of them must have first-class profession­al experience and give their judgements completely independen­tly. The evaluation is done based on an individual sheet that may include up to 20 different parameters. Monde Selection has the support of prestigiou­s associatio­ns such as the Culinary Academy of France, Euro-toques, the Master Chefs of Belgium, the Internatio­nal Vine and Wine Organisati­on (O.I.V,), the Jurés-Experts Piqueurs Brokers and many others.

 ?? CONTRIBUTE­D ?? Lifespan CEO Nayana Williams proudly displays Monde award.
CONTRIBUTE­D Lifespan CEO Nayana Williams proudly displays Monde award.

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