Red Stripe empowers female leaders through Heineken’s Global WIN programme
MANUFACTURING GIANT Red Stripe recently selected two of its outstanding female employees for participation in HEINEKEN’s Women Interactive Network Programme (WIN).
‘WIN’is a 10-month-long global leadership development initiative to promote gender equity in leadership roles at HEINEKEN. “It delivers structured development support and sponsorship for Top Talent Women by blending awareness of gender dynamics, authentic leadership and oneday shadowing an executive, networking, coaching, influencing skills, honest conversations buddying with male colleagues, as well as building and increasing confidence in our leaders to have positive conversations about career progression,” a release from the company outlined.
Both women are among 100 participants from each region and the Global Functions/Head Office.
Building on the success of two initial pilot editions, where 40 per cent of participants achieved promotions, HEINEKEN joined with an independent academic institute, the International Institute for Management Development (IMD), to expand the programme. Now encompassing 100 participants from 36 nationalities, the goal is to involve every emerging female leader in the upcoming years. The most recent staging commenced in September 2023 and will close in June 2024.
Strategic Business Controller Sherry Perrier said of her nomination and the transformative experience gained through active participation in the programme:
“The WIN programme has been truly transformative and inspiring for me. It’s an amazing experience connecting with other powerful leaders across HEINEKEN. I truly appreciated the one-week faceto-face training and coaching experience in Switzerland last year. Through the mentorship, coaching and powerful content from the sessions, I believe I’m well equipped to be even more challenged to progress further within the company.”
Trade Marketing Manager Anjelica Holmes highlighted the programme’s value in enhancing crucial people management skills for leaders in her field.
“The programme has introduced more practical examples of people management – how to motivate and influence teams and manage difficult conversations. As a leader within the business, these skill sets are essential as trade marketing collaborates across different departments and stakeholders to deliver the commercial plans that drive business performance,” Holmes said.