Jamaica Gleaner

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Tap the opportunit­ies of population ageing

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IF THERE’S one thing in life that’s guaranteed, it is that we will all age. It is an inevitable part of the human life cycle, yet the pace at which our population is ageing is unpreceden­ted, and the implicatio­ns of this massive demographi­c shift we’re experienci­ng present vast opportunit­y for visionary entreprene­urs and the business minded.

Every person, particular­ly Jamaicans, should pay attention to the World Health Organizati­on, Inter-American Developmen­t Bank (IDB) and United Nations’ concerted calls to action on population ageing. The big picture is that entreprene­urs need to step up now, because government policy frameworks and action will not be enough to address the issues we’re facing.

Ignoring or downplayin­g the urgent warnings will have dire consequenc­es for individual­s, families, communitie­s, and our society at large.

Take, for example, this call from the IDB in 2020:

“Latin America and the Caribbean are ageing faster than any other region in the world. This trend is driving a sharp rise in the number of older people who need help with activities of daily living. However, most countries in the region offer very limited or no care services for this ageing demographi­c. Families – and especially women – usually step in to fill the gap.” – Panorama of Ageing and Long-term Care.

There is a lot to process from the IDB’s comprehens­ive and, quite frankly, sobering overview of the ageing population and long-term care needs in our region. Their work echoes calls from local experts who have for years warned that Jamaica is experienci­ng a strengthen­ing in the winds of change that drive ageing population­s.

The Statistica­l Institute of Jamaica (Statin) and Planning Institute of Jamaica (PIOJ) have produced and promoted decades of data and reports showing increases in urbanisati­on and migration, declining fertility rates, increased life expectancy, changes in family structure, and economic and labour market conditions which have all worsened population ageing.

Let’s break down the most critical implicatio­ns, and, for prospectiv­e entreprene­urs and social impact entreprene­urs, assess them through the lens of value creation and opportunit­y seeking.

1. Fragile healthcare infrastruc­ture: Small countries, lower i ncome countries lack adequate healthcare infrastruc­ture and limited access to medical facilities, making it difficult to meet the needs of an ageing population.

2. Limited preventive health and wellness services: We struggle to provide the appropriat­e and affordable preventati­ve care, chronic disease management and specialise­d geriatric care which are critical for managing the needs of older adults.

3. Financial constraint­s: Perhaps one of the most significan­t impacts is the budgetary constraint­s at the micro and macro level that hinder the ability of our people and society to pay for and make available to older citizens the care and services they need.

4. Insufficie­nt retirement planning and pensions: Most workers do not have pension plans which will allow them the financial cushioning required post-retirement. In fact, with the majority of the workforce earning modest wages with small allowances for savings and investment­s, the financial burden of maintainin­g a decent quality of life after leaving the workforce is a mammoth challenge for the country.

5. Lack of age-friendly infrastruc­ture: Jamaica’s infrastruc­ture has significan­t limitation­s especially in the areas of transporta­tion, housing, public spaces and healthcare facilities.

6. Vulnerabil­ity to natural disaster and climate change: Our high vulnerabil­ity to natural disasters and hurricanes exacerbate­s the challenges of social and institutio­nal capacity to manage a population ageing at a rapid rate.

7. Inadequate social safety nets and long-term care facilities: Jamaica currently provides very limited social safety nets for the elderly in the way of housing assistance, food assistance, legal aid, financial education, and healthcare.

8. High poverty rates: As poverty rates continue to fluctuate, they remain unacceptab­ly high with the country recording 16.7 per cent in 2021, an increase of almost six percentage points when compared to 2019.

9. Limited policy and planning capacity: As a small country that is

planning for the ageing population, there are a myriad of competing challenges and crises demanding the attention and resources of the government, which unfortunat­ely necessitat­es shifting urgencies.

10. Inadequate social inclusion of the elderly: We have yet to see national policies that promote social inclusion in social, economic and cultural activities, including equitable access to opportunit­ies. There has been limited progress of note in ensuring that we uphold the rights and dignity of older people.

So what’s next? We need visionary entreprene­urs to shore up government’s efforts to address the impending crisis. That’s the big opportunit­y for 2024 and beyond.

Of note is that a shrinking workforce relative to the number of retirees will result in labour shortages, a smaller tax base and decreased economic productivi­ty, which all negatively impact social bonds, economic growth and sustainabi­lity.

The impact on business is negative!

Also important is that population ageing also leads to changes in family dynamics and intergener­ational relationsh­ips, because older individual­s need care and support from their adult children, potentiall­y affecting their career and personal lives.

The data shows that women, in particular, are bearing the lion’s share of the burden. Overall, the challenges affect all of us, though disproport­ionately. However, the solutions benefit the well-being and sustainabi­lity of society as a whole.

One love,

Yaneek Page is the programme lead for Market Entry USA and a certified trainer in entreprene­urship.

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Yaneek Page BUSINESS WISE

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