Hundreds of buyer companies, delegates expected at CHTA Travel Marketplace

MORE THAN 150 buyer companies and 1,000 delegates are expected to convene in Montego Bay for the 42 nd staging of the Caribbean Hotel and Tourism Association (CHTA) Caribbean Travel Marketplace from May 20 to 23.

Speaking at a press briefing on Thursday at the Jamaica Tourist Board (JTB) in New Kingston, CHTA President Nicola Madden-Greig said a special effort is being made to bring more new buyer delegates to participate in the event.

“We have expanded to target buyers from Latin America, Eastern Europe and Asia,” said Madden-Greig.

“We will also have for the first time a complete stand-alone MICE (meetings, incentives, conferences and exhibitions) itinerary, with 20 meeting planners attending the first-ever CHTA Caribbean MICE exchange,” she added.

The CHTA president pointed out that the MICE market has “tremendous potential” for the region, with more than US$900 billion generated worldwide in 2023.

It is expected to double that revenue by 2032.

Madden-Greig also indicated that 50 regional and international media representatives are expected on the island to engage with Caribbean delegates and “share the news of the richness and diversity of our region”.

The 42nd CHTA Caribbean Travel Marketplace will feature three components – the Business of Tourism (The Caribbean Travel Forum on May 20); the Marketing of Tourism (CHTA Travel Marketplace, May 21-22); and the Community of Tourism (Responsible Tourism Day on May 23).

‘GREAT MOMENT OF ANTICIPATION’

Meanwhile, Minister of Tourism Edmund Bartlett said that the CHTA Caribbean Travel Marketplace is “a great moment of anticipation”.

“It is not an event in the context of a singular activity, but it is a great opportunity for us as a Caribbean people not just to showcase the strength and power of our assets, but also provide leadership with innovation,” he added.

The minister said that he is excited about the various components of the CHTA Caribbean Travel Marketplace.

“The region is ready to take a new perspective on itself in this post-COVID era, to grow tourism to another level and the three key points that [Mrs Madden-Greig] dealt with, tourism and business, tourism and marketing, but responsible tourism is perhaps at the heart of the innovation that we speak about,” said Bartlett.

Caribbean Travel Marketplace affords tourism suppliers the opportunity to meet face to face with wholesalers from around the world selling Caribbean vacation travel.

The main objective is for suppliers and buyers to conduct negotiations that benefit the region.

Only CHTA members can attend the event.

CONTRIBUTED Minister of Tourism Edmund Bartlett (third left) with (from left) Permanent Secretary in the Ministry of Tourism, Jennifer Griffith; President of the Caribbean Hotel & Tourism Association (CHTA), Nicola Madden-Greig; Executive Director of the Jamaica Hotel and Tourist Association (JHTA), Camille Needham; Director of Tourism Donovan White; and JHTA President Robin Russell, following the CHTA Caribbean Travel Marketplace press briefing at the Jamaica Tourist Board office in Kingston on March 14.