NWA launches ‘Duh Road’ campaign

IN AN ongoing effort to raise awareness of its critical role in infrastructure development, the National Works Agency (NWA) has launched its public awareness campaign, dubbed ‘Duh Road’.

Through this three-month initiative, the NWA aims to raise awareness about its various projects and programmes to enhance infrastructure development islandwide.

“The National Works Agency is more than just a road agency; we are catalysts for progress,” said Stephen Shaw, communication and customer services manager at the NWA. “From managing bridges to flood control systems and ensuring traffic management while adhering to environmental safety standards, our work spans a wide spectrum. We are dedicated to Jamaica’s overall infrastructure development, and we are excited to launch this public awareness campaign and invite all Jamaicans to ‘Duh Road’ with us.”

With more than two decades of exemplary achievements since its establishment in 2001, the NWA has maintained and constructed more than 800 bridges and structures within Jamaica’s extensive road network. Notably, recent milestones include the official opening of Part B (II): Bull Bay to Yallahs Bridge leg of the Southern Coastal Highway Improvement Project (SCHIP), alongside an ongoing, massive underground fibre-optic connectivity project which aims to enhance communication across more than 49 government agencies in the Kingston Metropolitan Area.

Recognising the crucial role of raising awareness about its contributions to Jamaica’s socioeconomic development, Shaw added, “Each infrastructure development project directly connects communities, not only fostering smoother travel but also facilitating access to economic opportunities for individuals and businesses alike.”

The ‘Duh Road’ campaign will also emphasise the importance of citizen participation in preserving NWA projects and infrastructure. The NWA aims to raise awareness about how Jamaicans can adhere to proper protocols to prevent damage to infrastructure caused by factors such as overweight vehicles, improper garbage disposal, illegal burning, and the misuse of heavy equipment.

The ‘Duh Road’ campaign aims to disseminate informative content and actively engage the public by utilising various channels, including social media platforms and community engagement initiatives.