Digicel targets region with Music Academy
There are some corporate entities which have taken on the advancement of the creative industries. Digicel Group has joined in with the inaugural instalment of the Digicel Music Academy.
“Since we are promising customers a completely new communications and entertainment experience, the Digicel Music Academy becomes part of our sponsorship portfolio that is focused on high-impact partnerships which speak to our target demographics and which have a compelling entertainment offering,” Elon Parkinson, regional communications manager of Digicel Group, told The STAR.
Aspirants are asked to upload videos of original songs to YouTube, then submit to www.digicelgroup.com/MusicAcademy by November 26, 2017. After a voting process open to persons is the region, three singers, three songwriters and three producers will be selected.
“We’ve already received over 250 entries to date and we’re looking forward to widespread participation from peoples of the region. We expect everyone to get excited about rallying around their favourite singers, performers, songwriters and producers,” Parkinson said.
Digicel Group chose international soca star Machel Montano as the celebrity mentor. “Machel Montano is not only our regional brand ambassador and a soca icon, he’s also extremely passionate about the development of young musical talent in the region. He is keen on giving back to the community through mentorship of up-andcoming talent and is admired by fans and aspirants around the world. It was a natural fit for us to co-opt Machel to
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