Campari’s brand influencers perform for charity

Campari Caribbean’s brand influencers: Soca Viking Bunji Garlin and fast-rising dancehall sensation Shenseea were among several artistes who participated in this year’s staging of the philanthropic Shaggy and Friends benefit concert in Kingston.

The artistes performed in aid of the Bustamante Hospital for Children in Jamaica; the only facility of its kind in the English-speaking Caribbean.

“This hospital is the only one of its kind in the English-speaking Caribbean, and we owe it to the future of our region to ensure that the facility is fully able to accommodate them and provide the best care. It’s about coming together for a good cause and I could not have missed this opportunity,” explained Campari brand influencer Bunji Garlin.

Fellow Influencer, Shenseea, shared similar sentiments saying: “As an artiste, but mother first, corporate social responsibility of this kind is very important to me. I can relate to all wanting to ensure that this facility gets the help it deserves, as it helps those whenever in need.

POSITIVE CHANGE

Of their partnership with Campari Caribbean, both artistes shared that it’s much more than music and entertainment, and will continue to use their platforms to influence positive change across the region.

“When you talk about Campari, you have to think about its current tag line come together and that’s what it’s about for me, one Caribbean, one people” said Garlin.

The concert, put on by the Shaggy Make a Difference Foundation, sought to raise US$1,000,000 for the hospital with its most recent staging. The Shaggy and Friends benefit concert, since 2009, has assisted his foundation to donate more than US$1.5 million in equipment and services since its inception.