Bugle tackles relationships in new videos

Coming on the heels of an exhilarating performance at Sharkies Seafood Restaurant on the North Coast as part of the ongoing Appleton Estate Signature Nights series, reggae singer Bugle has unveiled a pair of music videos in which he tackles intimate relationships and the myriad of issues surrounding them.

The visuals for Unstable and Replay, the latter featuring female songstress Shuga, debuted on Saturday night via his official VEVO account. Shot throughout Kingston and St Andrew by filmmakers Damaniac Visualz and Slick Studios, respectively, the videos form part of an intense promotional campaign currently being undertaken by Bugle as the summer fast approaches.

The Rastafarian crooners say the intent behind releasing both projects simultaneously is that they work in tandem while creating a visual impact.

“Music is no longer merely about recording and releasing songs. Nowadays, you have to be bringing something more to the table, and in this latest project, I chose to tackle the issue of relationships and the challenges involved. Also, you know once you have a song that is enjoying a certain level of presence people are expecting to see a video as we currently live in a world that is very visually driven. So we have to make sure we use these various platforms to maximise our reach and get the message out to the masses,” Bugle said.