Tactikal banks on ‘Lifestyle’
Up-and-coming dancehall artiste Tactikal is envisioning great things for his single, Lifestyle. The buzzing song and catchy lyrics, released in January under the Buff Baff Records imprint, is already making inroads on mainstream radio in Jamaica, Canada, US, and the Caribbean.
Tactikal, given name Ossan McKenzie, told THE STAR that it was a foregone conclusion that listeners would gravitate to the track.
“We see the fans start share the artwork and the song … it reach Miami big station 99 JAMZ, ‘til it reach Toronto big station G98.7 FM. We love the reception,” Tactikal said.
The deejay, know for other singles such as Four Way Flasher and Nah Beat No Woman, says based on the trajectory and the response from the public, Lifestyle may very well be his breakout single that will make him dub rich.
Tactikal said, “As a young artiste, the respect hard to get but since the start of 2020, things have began to take shape.
Every weh mi go people a shout ‘Lifestyle’. All some people weh never acknowledge that mi a artiste start give me the nod.”
The deejay, who hails from Stony Hill in St Andrew, says he is not fazed by the extra attention as he understands that it comes with the territory.
A high-definition music video for Lifestyle, shot in a local resort town and directed by Ovation Lab, premiered on Monday via his TactikalVevo platform.
Tactikal says he is ready to show the world, and prove to doubters that his time is now.
“Things tek time, but a my time now. As an unsigned artiste, things have been working for me and my team. Mi team solid. We have a synergy and the winning formula. Big up all the radio DJs and street selectors for the strength”, Tactikal told THE STAR.
Tactikal has two shows in Canada, in Brantford at the Ring Night Club on April 11, and on April 24 in Nova Scotia.
“Having a work permit is essential. This will be my third business trip to Canada. They have a huge dancehall-reggae following and my fan base there is something to talk about,” Tactikal said.