New New rhythm fuses old and new sounds

The Star (Jamaica) - - Front Page -

Dance­hall pro­ducer Boxy says he be­lieves he’s found the win­ning for­mula with his lat­est project, the New New rhythm.

In an in­ter­view with THE STAR, Boxy said the rhythm, which fea­tures artistes such as Caple­ton, Te­flon and Za­munda, has a mix of the 90s sound fused with to­day’s new gen­er­a­tion dance­hall beats.

“The 90s beats are the best part of au­then­tic Ja­maican mu­sic. As a pro­ducer, I al­ways want to some­how in­cor­po­rate that, so the mu­sic al­ways has that gen­uine feel. But I also want to ac­knowl­edge the changes in the mu­sic. So I in­cor­po­rated some of the new sounds. That’s why

I call it the ‘New

New rid­dim’,” he said.

Boxy said al­though it was a chal­lenge get­ting all the artistes to voice on the rhythm, he is happy with the out­come.

“You know the say­ing ‘if yuh wah good yuh nose affi run’. It re­ally rings true with this rid­dim. I knew what I wanted and so even when things got dif­fi­cult, I stuck to it and the end re­sult was worth it. It’s been get­ting some good spins on the ra­dio so far and I only have the best and high­est hopes for it go­ing for­ward. I want all the songs on it to get to num­ber one on the charts and stay there as long as pos­si­ble,” he said.

Caple­ton’s song on the rhythm, Bun Dem Up (Quick Fi Hype), has al­ready been re­leased. Boxy said the other songs are ex­pected to drop on July 20 via Zo­jack




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