New New rhythm fuses old and new sounds
Dancehall producer Boxy says he believes he’s found the winning formula with his latest project, the New New rhythm.
In an interview with THE STAR, Boxy said the rhythm, which features artistes such as Capleton, Teflon and Zamunda, has a mix of the 90s sound fused with today’s new generation dancehall beats.
“The 90s beats are the best part of authentic Jamaican music. As a producer, I always want to somehow incorporate that, so the music always has that genuine feel. But I also want to acknowledge the changes in the music. So I incorporated some of the new sounds. That’s why
I call it the ‘New
New riddim’,” he said.
Boxy said although it was a challenge getting all the artistes to voice on the rhythm, he is happy with the outcome.
“You know the saying ‘if yuh wah good yuh nose affi run’. It really rings true with this riddim. I knew what I wanted and so even when things got difficult, I stuck to it and the end result was worth it. It’s been getting some good spins on the radio so far and I only have the best and highest hopes for it going forward. I want all the songs on it to get to number one on the charts and stay there as long as possible,” he said.
Capleton’s song on the rhythm, Bun Dem Up (Quick Fi Hype), has already been released. Boxy said the other songs are expected to drop on July 20 via Zojack
Distribution.