BOOM commits to help Food For The Poor build 10 more houses
Ten more families are slated to benefit from housing through Wisynco’s all-Jamaican beverage brand, BOOM Energy Drink.
The company made the announcement on Tuesday, during the construction of the final of 10 BOOM-sponsored houses under Food For The Poor’s (FFTP) COVID19 campaign dubbed ‘Tan Ah Yuh Yard’.
Through the ‘ Tan Ah Yuh Yard’, Wisynco spent $12-million helping to provide housing for vulnerable families.
“This is one of the ways in which we have tried to play a role as good corporate citizens, especially during this time. We’re thankful for having this opportunity [FFTP’s Tan Ah Yuh Yard campaign] and for it working so well that we are committing to doing another 10 homes in the next six to eight months,” said Francois Chalifour, Wisynco’s director of marketing and development.
Marsha Burrell-Rose, Food for the Poor Jamaica’s development and marketing manager, said that Wisynco’s added commitment comes just in time to help the organisation in its new ‘Race For Hunger’ initiative.
“We are looking forward to constructing these 10 additional homes over the rest of 2021 and into 2022, knowing that 10 more families will be awarded the improved amenities as a result of donors and sponsors investing in the people of Jamaica. We have already secured funding to build 27 of the 38 targeted homes through Race For Hunger – a significant milestone for this our 38th year in existence,” she said.