Terry Bennett and Demarco get major buzz for ‘HELLO’
F“We strategised every single piece, including a unique offshoot of the project, a unisex HELLO cologne...”
usion singer Terry Bennett wants to remind humanity of the beauty and transformative power that lies in the simplicity of the word ‘hello’.
And that’s why he has released a collaborative single titled, HELLO, featuring dancehall star Demarco. HELLO is an acronym for Helping Everyone Love Life Organically.
“I want people to know that they are acknowledged, and to allow the power of positive music to start their days with a boost of energy. [I want] for all listeners to feel happy, good, and a sense of joy when they hear this song,” Bennett said. An animated video featuring avatars of both Bennett and Demarco has racked up more than 50,000 views on YouTube since its release a month ago.
“It was amazing working with Demarco. He is a genius and the most creative person I have ever met. I was introduced to him by Jazzy T (selector from Renaissance) and we became immediate friends. We’ve been friends for over three or four years, talking all the time, brainstorming new ideas and thought processes to bring smiles, joy, and new thinking to the Jamaican culture and the full diaspora. The music video is a direct result of that synergy and collaboration,” Bennett said. Listeners will also see their super-heated, brainstormed ideas come to life on social media platforms with the use of augmented reality.
Bennett said that Demarco wanted to do things in a futuristic space, so they contacted Hugh Spencer, a Jamaica-born worldclass perfumer, who brought this part of the strategy to life.
“We strategised every single piece, including a unique offshoot of the project, a unisex HELLO cologne which will be sold in the US and the international marketplace,” Bennett said.
Part proceeds of the sale of the cologne and shirts will be directed towards the Every Mikkle Foundation to purchase essentials, toiletries, school supplies and electronics for at-risk youths and women in Jamaica.