‘DOLLIES’ inspire KipRich’s new single
Artiste committed to ‘authentic’ dancehall while exploring new trends
Dancehall/reggae artiste KipRich says he was stimulated to pen his witty lyrics to match the new trend set by a number of females, who openly admit to doing cosmetic surgeries on their bodies, then referring to themselves as ‘dollies’.
The creative singjay shared with THE WEEKEND STAR the concept behind his trending single
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“Everything gone up in terms of how di female dem look right now. Yuh can hardly find a female out deh nowadays weh nuh look good, especially on social media, even though sometimes yuh see dem inna real life and dem nuh look di same because of the filters. But is a ‘gone up’ situation dat again too. Cost a living a guh up and di females dem a guh up wid it too,” the artiste shared with a laugh.
“Females tek di fashion and beauty ting to a next level and
Gone Up
some will fill in for where dem fall short, but yuh can’t really knock nobody fi how dem want fi look,” KipRich added. Though he is not willing to accept every practice and trend, he opined that fashion and beauty are major topics now.
“Everybody waah post and mek sure dem look good pon dem platform. So I’m basically singing about what’s happening out there,” he said.
KipRich said he believes that, with the current pace and musical trend, Gone Up has found its space, judging by the reaction from these ‘modern-day human dolls’ when the song is played in the parties.
“Yea man, dis fit right in right now. It has all the elements: the beat, dat vibe weh di girl dem can dance to. When dem hear it, it give dem dah whole vibe and energy deh. Is like dem head chip when Gone Up play innna a dance [and even] di selector dem a race fi play it a night time, suh me know it a work. Plus, di flow is different from mi previous [storytelling] flows weh dem know from ma songs; and the context is in the now,” said the singer.
In that breath, KipRich shared that, while the pace and momentum of the music is changing, he embraces the “evolution”. He noted that ska evolved into reggae, which later spawned dancehall; all of them with their own pace. “And every time we have the transition and it’s new to you and you might nuh used to it yet, you gonna find it a little bit funny. But not everybody is gonna embrace the transition until it tek full effect,” he said. “I’m not saying we’re gonna leave the authentic dancehall behind, because you have a lot of people and countries out there weh a just dat dem grow pon. Artiste like me, when I go to all dem Spanishspeaking countries, I have to perform the authentic reggae songs weh dem used to.”
The artiste remains passionate about his craft and shares the same exuberance about finding a hit song as he did when he first started.
“When you love music from your heart, you enjoy every step
KipRich
along the journey. I trust in God and good music, so I never worry about what else is happening musically or who is doing this or that. I just focus [on] my art. I want my fans to know that ‘Kippo’ have whole heap a bad song fi drop,” he said.
Marlon ‘KipRich’ Plunkett gained his first major hit, Leggo Di Bwoy featuring Cappuccino, while he was still attending Ardenne High School. Following numerous songs filled with humour, relatable context and a soothing delivery, KipRich later became a household name with hits such as and