The Japan News by The Yomiuri Shimbun

Scams using generative AI get more sophistica­ted

- By Shumpei Takeuchi and Haruna Mashiko Yomiuri Shimbun Staff Writers

A recent Yomiuri Shimbun survey revealed growing public concern about the misuse of generative AI for crimes and manipulati­on. As this technology becomes increasing­ly prevalent, measures must be taken to address the negative aspects of AI.

FALSE STATEMENT

“It’s difficult even for members of my family to tell that this is not my father’s voice,” said economic analyst Kohei Morinaga, 39, after listening to an audio recording purported to be of his father Takuro, 66, a well-known economic analyst who is battling cancer.

The audio was from a fake ad posted on social media that urged people to join a Line app group. A fabricated voice that sounds like Takuro’s says: “I want to increase your assets. It’s my last wish.”

“Students who joined my Line group can identify me through my voice, like you’re listening to me now,” the ad said.

The voice was likely created by having AI train on Takuro’s voice, taken from his appearance­s on TV and in other media.

A fake ad involving Kohei has also been posted, and the Morinagas are receiving inquiries every day about whether the ads are real, and requests for refunds. If all the claims are legitimate, the damage suffered would total about ¥1.4 billion.

The Ibaraki prefectura­l police announced in April that a woman had been defrauded of about ¥700 million by a person claiming to be Takuro.

“Tricks have become more sophistica­ted with the use of generative AI, and people can be fooled more easily,” Kohei said.

Fake ads using the names of celebritie­s have led to a protest by entreprene­ur Yusaku

Maezawa, who demanded that Meta Platforms Inc. remove an ad impersonat­ing him.

MANIPULATI­ON

The Yomiuri’s survey, conducted nationwide from March to April, showed that 85% of respondent­s were not confident they could distinguis­h voices and other content fabricated by AI from real content, while 96% said measures need to be taken to prevent the criminal misuse of generative AI.

Fake videos and images can be used to manipulate the impression people have of politician­s. In February, a fake image was spread on social media that claimed to show Prime Minister Fumio Kishida sitting on a sofa with his eyes closed in front of a U.S. government official. The U.S. official appeared to have his legs crossed and a stern expression on his face.

A viewer posted a comment about the photo, saying: “He [Kishida] looks like a deer in the headlights. Is he okay?”

Japan Fact-check Center (JFC), which verifies the authentici­ty of informatio­n on the internet, said the image likely was creating by putting Kishida in place of the Brazilian

foreign minister, who met with the U.S. official. Kishida’s hand was unnaturall­y deformed in the photo.

JFC Editor-in-Chief Daisuke Furuta, 46, said, “Even if we can tell the difference now, technologi­cal advances will soon make it difficult to tell by sight.”

AN AI FOR AN AI

AI is also being eyed for crime prevention.

In collaborat­ion with Toyo University and Fujitsu Ltd., the Amagasaki city government developed an AI trainer, in which generative AI plays the role of a fraudster. The AI learns the language often used in scams and creates statements typical of a criminal. Elderly people communicat­e with the trainer over the phone, learning how to avoid becoming a victim of fraud.

The municipali­ty held a trial session from November to December and got feedback from participan­ts, who said they become more careful.

“We want more people to experience the system through crime-prevention classes,” a government official said.

Internatio­nal University of Japan Associate Prof. Shinichi Yamaguchi said, “Generative AI allows anyone to easily create fake videos and images, causing the spread of misinforma­tion worldwide.

“There are fears that not only false images of celebritie­s, but also propaganda will spread faster and faster in the future, requiring platforms to take serious countermea­sures,” he said. It is important for viewers to be aware that some videos and images can be fake, Yamaguchi said.

 ?? The Yomiuri Shimbun ?? A fake ad impersonat­ing economic analyst Takuro Morinaga is posted on social media, saying, “You can participat­e for free by joining Takuro Morinaga’s Line app group.”
The Yomiuri Shimbun A fake ad impersonat­ing economic analyst Takuro Morinaga is posted on social media, saying, “You can participat­e for free by joining Takuro Morinaga’s Line app group.”

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