JOMANDAY GROUP
For the Love of Liberia
Driving development both at home and across borders
Liberia is a country looking forwards after a turbulent recent past. Strategically nestled on the West African coast and entering a new chapter of its development under the leadership of legendary former footballer George Weah, the country has been declared Ebola-free by the World Health Organization.
Optimism renewed, it is now time for enterprise to drive development forwards.
“I would like to say that Liberia and Africa as a whole is ready for business,” declares Sekou Jomanday, Chairman & CEO of Jomanday Group.
“Any investors out there that are ready to work in Liberia or neighbouring countries, I can assure you that the business climate has improved and keeps improving as we have superior infrastructure in place compared to 10 years ago. Most industries are booming, and smart competition is like never before.”
Jomanday is an impassioned Liberian entrepreneur.
Determined to contribute to the upliftment of his beloved nation, he opted against his initial desire to enter the banking industry after discovering a flair for business at a young age.
“I started selling clothes in high school and I was very good at it,” he recalls. “I was making 100 percent margin on every item I sold with a minimal amount of effort, as I knew how to conquer my target group.
“Making enough profit at that age to take care of my high school expenses gave me a second thought of my career path.”
After breaking numerous sales records at various companies having obtained an MBA from Long Island University in New York, the creation of Jomanday Group in 2015 unified the wider interests of several subsidiaries, now a multifaceted holding company geared towards national and regional upliftment.
“We wanted to create an organisation that would contribute in improving the development and lifestyle of Africans in our region,” Jomanday adds.
“We also want to be the proof that when talking about business in Africa it’s not only Nigeria, Ghana, Kenya, or South Africa that has something to offer, but that Liberia is equally equipped enough to provide esteemed, valuable products and superb, specialised services to the international market.”
Driving development
Indeed, Jomanday Group is one of Liberia’s most diversified business conglomerates with a reputation for sustainable development and product quality.
This is amply demonstrated by plans to build a rice milling facility in its home country through subsidiary Doramart Trade Limited.
“Being a country with 4.8 million people where rice is the staple food, it is necessary we become more self-sufficient,” Jomanday explains.
With interests across a variety of sectors, Jomanday Group operates the following subsidiaries:
An importer of agro commodities distributing rice, cooking oil, spices, soybean, refined sugar, condensed milk, milk powder, spaghetti and more. Doramart Agro a leading agro-industrial company and is part of Doramart Trade.
A local construction company that has built a solid reputation for delivering on-time and quality service at a competitive price, it has been influential in the rebuilding of Liberia.
Bellevie Care: Lifestyle retailer specialising in health and beauty brands in Liberia. Also provides personalised advice and counselling services to help achieve its motto of LOOK GOOD, FEEL GREAT every day.
A chain of high-end multinational retail outlets representing world class fashion brands, including Zara, Massimo Dutti, H&M, Bershka, Mango, Pull and Bear, Express, Stradivarius, Reserved, Mohito, Sinsay, and Forever-21.
An inter-city bus transportation company in Liberia serving both national and international routes, it is the first and the largest provider of such transportation in the country.
Operates assets in gold and diamond mines in Liberia and neighbouring countries.
A reliable source of quality pre-owned cars with an inventory containing vehicles from Europe and America.
Multi-disciplinary provider of security services and risk management. These services help to reduce the risk of both existing and emerging threats that individuals, business, and government face every day.
Involved in the distribution of petroleum products in the Liberian market.
“Liberians spend as much as 18 percent of their income on rice, so keeping rice prices stable and affordable for them is a major factor in reducing poverty.”
Once complete, the mill will operate at a capacity of 30,000 tonnes per month and will help reduce reliance on imports which has forced prices upwards. “Our goal is to produce local rice that will be cheaper than imports while at the same time empowering our local farmers, who we will purchase paddy rice from,” the CEO adds.
It is not just in Liberia where Jomanday Group is continuing to make an impact, however.
Indeed, the company operates its diverse portfolio of businesses across the Sub-Saharan region with further operations in Sierra Leone, Guinea, and Ivory Coast, countries that the firm is seeking to expand its presence in across several disciplines.
“Our main aim for these expansions is to encourage growth and social