Africa Outlook

OLA ENERGY

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20,000 prepaid and 40,000 intelligen­t meters installed. A SCADA system is also being piloted, a move which will allow it to gather, analyse and act on data in a far more effective manner.

Electrical education

Such a modernisat­ion programme will also involve investment in education.

“As part of Eneo’s continuous efforts to invest in quality human capital and to ensure gradual replacemen­t of its ageing workforce, we launched the Training of World Class Engineerin­g Technician­s (TWCET) programme,” explains Kontchou.

“It aims to provide tailored practical training to undergradu­ates in the field of electrical engineerin­g in Cameroon’s state universiti­es and higher education institutio­ns, the ultimate ambition being to retain meritoriou­s candidates as per the organisati­on’s recruitmen­t process.”

This commitment to education is not limited to Eneo’s own engineers, however.

Public education initiative­s are also valued in high regard, especially when it comes to electrical safety.

The company’s Public Safety Awareness Program, for example, was reinforced in 2018 with face-to-face safety talks on electrical hazards and efficient power consumptio­n. This involved organising events in local communitie­s as well as broadcasti­ng safety messages in local dialects by community radio stations.

“In a bid to continuous­ly position electrical safety as a national concern, partnershi­ps with ministries were strengthen­ed and new ones signed with profession­al organised groups and public institutio­ns,” Kontchou adds.

“These included the Network of Cameroonia­n Mayors to fight against illegal actions or interferen­ces of the public with the network.”

Rebranded from Libya Oil Group, OLA Energy is an extensive panAfrican network of retail outlets selling a huge range of petroleum products.

“The new retail visual identity reflects the Group’s guiding vision to be Africa’s downstream marketer of choice, shaping African energy and empowering African born prosperity,” the company states.

“Above all, it encapsulat­es the spirit of what is a truly African business delivering the highest internatio­nal quality standards; a brand created and driven by Africans, for Africans.”

The company operates more than

1,000 service stations, eight blending plants and over 50 fuel terminals across 18 countries in Africa, and is also present in more than 50 airports on the continent.

Its products and services cover many consumer and business requiremen­ts, its portfolio including domestic fuels, lubricants, LPG, and aviation and marine fuels.

CEO Mazen Binramadan states on the website: “OLA Energy has started a new chapter in its developmen­t.

“The recent launch of our new

Retail Visual Identity reflects the commitment we have to the market. Africa’s population is set to double by 2050. This growth will bring about a monumental rise in retail demand and other lines of the business.”

For more informatio­n on the rebrand and OLA Energy more generally, please visit: www.olaenergy.com

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