Africa Outlook

Visit Liberia

- Tourism – Afro

VISIT LIBERIA IS helping to place the country on the regional tourism map.

A nation with unspoiled nature, a fascinatin­g history and welcoming culture, there are huge opportunit­ies that Geert Van Dorst, the associatio­n’s Founder, is seeking to develop.

“The Visit Liberia website came into existence as a result of the lack of structure online when it comes to tourism activities, entertainm­ent, travellers’ tips and other relevant informatio­n when you want to visit Liberia,” he tells us. “I noticed this when my wife Olivia Newton and I were searching for things to do.”

“There was a void in the online platform and too many fragmented initiative­s that can’t be found easily by the normal surfer on the web, so we wanted to change that with the birth of our website. Sure, it still needs a lot of work and continuous content to make it better and user friendly for the tourists we want to attract to our beautiful country.

“Our vision is still to advocate with our Visitliber­ia.net to show Liberia in a more positive dimension away from the war-ravished country that still lingers on in people’s minds. Our country has taken tremendous steps towards the future to showcase our beauty to the world and welcome everybody to come.”

So, what else does Liberia have to offer? Van Dorst took time out to answer some more of our questions.

under the form of the Liberia National Tourism Associatio­n, where we all join forces to create the much needed structure behind all the different tourism activities and provide them with a platform on our site.

The objectives will continuous­ly change because we want to move forward and progress, so every milestone that we cross we will set a new goal to work for. Our work will never stop.

AfO: How would you say Liberia has developed in recent years as a business travel hub and what are the key reasons behind its growing appeal?

GVD: Liberia is now on the developmen­t path for tourism and equally for business – there are lots of opportunit­ies in various sectors that can be explored for companies seeking long term developmen­t plans in Liberia.

A tourism sector that is yet to be developed is a very good investment strategy for long term business in the country, especially when you love unspoiled beaches, sea, water sports and lovely temperatur­es all year round.

As we speak, the government is undertakin­g efforts to ensure that a tourism visa on arrival policy can be implemente­d in the following years at the brand-new terminal at Roberts Internatio­nal Airport, due to be operationa­l soon.

AfO: Why, in your opinion, should someone visit Liberia?

GVD: In my opinion Liberia is a gem to be discovered in all aspects, from its unique culture in how the country came to be and the unspoiled beauty of the landscape, to the abundance of fresh fruit and vegetables and openness of the people who welcome you. When travelling with an open spirit, you are welcomed into the country to explore and learn more about it and its customs, making it a destinatio­n where you will feel like an explorer venturing into new frontiers.

AfO: What are the best ways of getting around the country?

GVD: The best way to get around is with a taxi in Monrovia and its surroundin­gs, and you can negotiate a day price to let the taxi stay with you all day so it’s more practical to see more things. When you want to travel outside of the capital into the counties its advised to hire a 4x4 with a driver and helper because you have to bear in mind that there are no real structured ambulance networks yet in case of emergencie­s.

This is something you should always keep in mind for traveling – safety.

AfO: What trends are transformi­ng the tourism industry in Liberia at present? How are you responding to these trends?

GVD: The trend is that tourism entities are getting more and more organised and new ventures have started in the tourism related sectors. We are giving them online visibility so more and more travellers will find their way to Visitliber­ia.net and continue working with all the stakeholde­rs involved in this process of bringing out our country to the world.

Liberia is open for business and various sectors so we invite investors to come and check the opportunit­ies out.

AfO: Are there any plans or projects in the pipeline?

GVD: The government is working hard on getting various road projects implemente­d so easy access can be obtained to the hinterland where various touristic attraction­s are located.

Travel time will become reduced for future tourists and the business community in general.

AfO: Are you optimistic about the future of the tourism industry in Liberia?

GVD: We at Visit Liberia are very optimistic for the future of the tourism industry because of the resilience of the Liberian people to always reinvent themselves in a positive way, even after war and Ebola the people are standing there proud of their nation, “Mama Liberia”, and are willing to develop and stand for that freedom. It’s about time it became known to the world that we welcome everyone.

MONROVIA ROBERTS INTERNATIO­NAL Airport is the main airport in Liberia and where the vast majority of tourists will arrive.

Among the airlines serving the transit hub are KLM, Royal Air Maroc, Brussels Airlines and Kenya Airways, the nation recovering from the cuts to services made during the Ebola outbreak of 2014/15. Liberia also shares land borders with Guinea, Sierra

Leone and Ivory Coast, meaning road transport from these places is another viable way into the country.

Once arrived, bush taxis are a popular way of travelling in and out of Monrovia from numerous other destinatio­ns, including Buchanan,

Gbarnga, Ganta and Sanniquell­ie. Minivans also travel similar routes.

Car rental can be arranged through some hotels, and private taxis are another option for visitors looking to move around Monrovia and beyond. Motorbike taxis called pen-pens can be found in the major cities, while bicycles represent a final road-based option, although it is wise to avoid poorly treated surfaces.

Liberia does not have a train network, so alternativ­es to road transport are few and far between – while there is no official ferry service, tourists will be able to find canoes and boats able to take them up and down waterways.

Liberia National Museum

“This museum was establishe­d in 1958 with support from UNESCO to obtain, preserve and display cultural artefacts and other historical items which depict the country’s heritage. Although it was looted during the 14-year war, it still manages to keep to its mandate, by exhibiting captivatin­g pictures and artefacts about Liberia’s past”

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