TATA COMMUNICATIONS
repositioned bundles and consolidated status as Kenya’s most trusted company.
“Our goal was to deepen customer engagement by giving access to affordable voice, data and messaging services,” the company stated in the Annual Report. “Safaricom hopes to endear itself to Kenyans as an enabler, a brand that allows customers to communicate, socialise and do business.
“Nawe Kila Wakati is our way of showing Kenyans that we understand their challenges and we are here to share the load and ease the burden.”
Maintaining momentum
From social upliftment efforts and the Safaricom Foundation to the development of innovative new offerings in aid of upholding worldleading customer satisfaction, it is easy to see why the telecommunications giant has established itself as one of Kenya’s and indeed East Africa’s leading businesses.
As traditional revenue streams have plateaued, the company has continued to redefine its focus in a proactive manner, both tapping into new opportunities and delivering greater value for its customers, shareholders, partners and local communities.
Looking ahead, the Annual Report dictates that the company will continue on its current trajectory, diversifying its revenue portfolio and investing in the quality of its services.
“We are constantly questioning if we are on the right path and if we are staying true to our course of making a fundamental difference in people’s lives with everything we do,” Safaricom states.
“We are already in the journey of digitising Kenya; in the next three years, we aim to be Kenya’s largest digital services provider by building an ecosystem of partners. Our vision is to provide the optimal digital solutions that make the lives of our customers simpler and better.
“Partnerships are at the centre of our journey to be a digital service provider.”
Safaricom www.safaricom.co.ke
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Learn more at https://www. tatacommunications.com/services/ mobility/voice/ or write to us: globalvoice@tatacommunications.com