Africa Outlook

SELECT PPE

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This has solidified the platform from which Southern Oil’s product research and developmen­t can take place, and Botes is eager to prioritise the storytelli­ng element of B-Well’s next generation batch of products.

“Southern oil is focusing on building brands, and not only selling a commodity,” he adds. “There is an enormous number of products for a consumer to choose from, and if there is no brand value then price is the primary driver for the decision.

“Changing the consumer’s purchasing decision driver from price to brand is done through making your product distinguis­hable and adding value, so that the consumer is willing to select our product above another product on shelf.”

Such developmen­t will, clearly, rely on a slick operation from farming through to wholesale and retail distributi­on.

In terms of raw material, the 2018/2019 year saw Southern Oil process a canola crop of 105,000 metric tonnes, with Botes estimating a near 10 percent rise for the 2019/2020 period (115,000 metric tonnes).

“Our dedicated agricultur­al team assists farmers with knowledge and expertise in growing canola seeds,” adds Botes.

“Southern Oil has 420 independen­t farmers supplying seed to our silos around the Western Cape, and being the sole crusher of canola seed in the country means we have a responsibi­lity to develop the market and provide growth opportunit­ies to these important partners.”

Many of the company’s 517 employees are engaged in the numerous logistics and manufactur­ing processes that take place out of Swellendam and Mooreesbur­g (Western Cape), these facilities able to crush and/or refine numerous types of oil beyond canola, including sunflower, safflower, grape seed, soya and olive.

Southern Oil also trades in palm, sesame and nut oils, servicing in excess

Select PPE has continued to offer quality safety products and PPE solutions to customers for the past 20 years, which has enabled the business to evolve into an organisati­on which serves many industries such as mining, manufactur­ing, agricultur­e, constructi­on, petroleum, hospitalit­y, medical, corporate and security on the African continent.

Apart from being a PPE distributi­on company, Select PPE provides customers with partnershi­p-based management solutions for the procuremen­t, issuing and record keeping of personal protective equipment. Select PPE employs more than 400 employees in its African operations with 160 onsite stores and warehouses.

T +27(0)11 296 3600

E marketing@selectppe.co.za www.selectppe.co.za

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