Retail Industry in Unchartered Territory

The world is in unchartered territory and as many retailers face the harsh reality of the COVID-19 pandemic, we are beginning to accept that jobs have been, and will continue to be lost, orders will be cancelled, and many doors will not be reopened.

Many retailers, as with many other businesses, need to rethink their digital strategies, as it becomes clear that digital transformation is no longer just a buzzword, but a fundamental path for business survival. With online sales now considered a lifeline, as the sudden shift to digital and contactless purchasing takes hold. To survive, they will have to quickly adapt or adopt suppliers that already have digital solutions in place.

It is clear that survival in this unusual time means the re-invention of your products or services and how they are delivered. It requires a deeper understanding of your audience, a keener focus on waste reduction and a commitment to your business strengths in order to deliver to new market needs.

Included is the added complexity of delivering direct to the customer, previously a nice to have. It has quickly become a must have. Here, retailers need to look at their customer base and understand their requirements and expectations when it comes to online ordering, delivery and collection. There is no question that this will be a test of your business resilience.

Therefore, retailers need to rethink this new world and their place in a digital first future. They will need suppliers who are positioned to move them in the digital direction, today.

BCX provides the Dolfin Merchandising, a product that has been around for 20-plus years and integrates brick and mortar stores to online. It covers stock management, conditional and pricing promotions, reporting with an integrated warehouse and point of sale system plus Android applications that support Stock Counts and queue busting (with integrated EFT) to provide a seamless experience.

What better partner than BCX to help your business navigate this new world? At BCX, we pride ourselves on being an end-to-end digital partner for corporates, governments and retailers across the African continent.