Powering Africa Together
issue 86
Delta Power Solutions is a world leader when it comes to power management. One of its specialities is comprehensive UPS solutions for mission-critical applications, ensuring companies have access to high quality, reliable power systems, back-up power, and monitoring systems.
“We are looking to expand globally by partnering with companies who have the competency, capabilities and footprint in that locality,” explains Ross Peringuey, Delta’s Regional Sales Manager for South Africa. “This will help us to achieve our goals and support our medium-to-long term relationships with our clients and partners.
“We identified Rubicon as a leader in the field of power and industry.”
For the past three years, Rubicon and Delta have been working together, supporting Rubicon’s key customers from a power perspective.
“Rubicon is a technology solutions provider. We want to partner with companies that expose us to the technology, to allow us to understand it and present it in a way everyone understands. This drive has led us to join Delta, because they are world leaders in their field,” adds Eldred Sterling, Head of Rubicon Automation.
The partnership is a mutually beneficial one: Rubicon benefits from Delta’s market-leading products and technology, while Delta can benefit from Rubicon’s local solutions capability. Rubicon always tries to focus on the holistic solution, and alongside its partnership with Delta is able to offer the competencies and expertise of its Automation division.
“As companies, we have very similar visions and goals, with regards to how we address the power problems of companies through high-quality products and a solutions mindset,” says Peringuey.
Both companies feel the partnership enables them to provide a value-added offering to their customers and are optimistic about its future.
“If we have to sum up our two businesses, Rubicon and Delta would like to make just a small dent in the universe, to prove we are here to stay and make a difference to people. We are both very peopleoriented businesses,” says Sterling.
Meanwhile, Delta expresses admiration for the way in which Rubicon incorporates its products into its full-service offering.
“The way that Rubicon is putting these offers together and the way they’re taking forward the total solutions capability means that they’ll be able to penetrate a huge share of the market. At the moment there is no other company in this region that offers a total harmonised solution from beginning to end from a power perspective,” adds Peringuey.
This is but one example of a successful partnership that Delta has built to introduce its products and offerings around the world. It is always looking to help prospective partners increase their competitiveness and expand their offerings by supplying them with critical power solutions.