Overview

Be prepared – in this sprawling, car-crazed metropolis and grindingly slow traffic, you’ll need plenty of time to get around, especially if you’re crossing the Han river. Taking Namsan Park as your centre, to the north are the shopping areas of Dongdaemun, Samcheong-dong, Myeongdong, and Insa-dong, to the north-west is Namdaemun Market, to the south is nightlife-y Itaewon, and south-east over the Han river are glammy Apgujeong-dong and Cheongdam-dong.