Chamisul hits shelves of Singapore Changi Airport
HiteJinro’s premium-quality soju brands — Chamisul and Otsu — are now available at DFS Duty Free in Singapore Changi Airport, the company said Sunday.
The airport, visited by 52 million people a year, is the world’s third-largest player in terms of duty free shop sales, following Incheon and Dubai international airports.
Promoting Korea’s representative alcohol to visitors at one of Asia’s hub airports, the two soju brands are on display at Changi’s 16 duty free shops along with other famous liquors such as whisky, sake and vodka.
HiteJinro said it trained sales clerks at the duty free shops there about its products last month to get favorable responses from them.
According to the Seoul-based company, the premium-quality Chamisul Soju has a fresh taste and fewer people feel hung over after they’ve had too much to drink because bamboo charcoal is used to purify the alcohol. At 22 percent alcohol by volume, the soju in 700ml bottles is priced at 26 Singapore dollars ($18.50).
Otsu, another premium-quality distilled soju, is made with undiluted liquor aged for seven years in oak barrels. The 25 percent liquor in 750ml bottles is available for 50 Singapore dollars ($35.70).
HiteJinro plans to hold a promotional event, giving customers soju shot glasses and ones with a beer cocktail with soju.
Expanding its presence over the world, the major distiller in Korea is supplying its products to airport duty free shops in five countries, including Dubai in the United Arab Emirates, Bali in Indonesia and Yangon in Myanmar.
Its soju products have also hit the shelves of several duty free shops in Laos, Singapore and Thailand.
“Supplying our soju to duty free shops in Changi Airport, we expect the world will come to know the excellence of Korean liquor,” HiteJinro managing director Hwang Jeong-ho said. “We will seek to supply our products to Asia’s major airports and duty free shops in Hong Kong, Thailand and Vietnam.”