Home plus introduces Taiwanese pastry cakes
The nation’s leading discount retailer Home plus has brought Taiwan’s famous pineapple pastry cakes to local consumers.
According to the company, Monday, it started selling the Taiwanese snack, called Feng Li Su, July 13 at its 92 stores across the nation.
Feng Li Su is a small, bite-sized pastry with a pineapple jam stuffing that is one of the top selling desserts there.
Emerging as a “must-have” item when in Taiwan to bring home as a souvenir, Home plus imported it last September and they sold out within two weeks.
Considering its high popularity, the discount chain has introduced chocolate pineapple cake along with the original royal pineapple cake. Both are available at 8,990 won ($8).
In order to fully meet Korean consumers’ growing demand for the cakes, Home plus has brought them through direct sourcing that helped the company secure enough supplies — more than twice as much as previously.
In particular, Home plus is pinning hopes on the chocolate pineapple cake.
To provide a new flavor to Korean consumers, who are accustomed to the pineapple taste, Home plus cooperated with a local company from the planning stage on the new product for six months.
The brand new cake that looks like a brownie has a pineapple paste filling in a chocolate crust.
Home plus also stresses that this year’s edition of Feng Li Su boasts of more pineapple stuffing that last year’s imports by up to 250 percent.